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Developing new markets will help to ensure the long-term health of the craft brewing community. To ensure a vibrant and competitive marketplace for years to come, craft brewers must cultivate new fans among currently underserved populations. The resources in this section will help you to cultivate inclusive taproom environments and connect with the growing diversity of craft beer consumers with authenticity and sensitivity.
This seminar offers a safe space to learn how to effectively connect with diverse audiences. Gain practical insights to unleash empathy, authenticity, and vulnerability, with an emphasis on active listening and bias unlearning for inclusivity.Read More
This seminar addresses the challenges faced by individuals with "invisible disabilities" in the brewery industry. Linda van Loon, who has firsthand experience with autism and fibromyalgia, shares stories, insights, and tools to help you start conversations and accommodate invisible disabilities in your taproom.Read More
The intent of this roundtable discussion will be to speak on the reasons taprooms and breweries in general aren’t as diverse or inclusive as they could be. To this end, we will discuss ways that breweries can engage with their …Read More
Increasing diversity and fostering inclusion with the craft beer community is essential today. As one brewery owner said, “a business model that relies solely on meeting the needs of the ‘status quo’ consumer is bound to fail.” This presentation will …Read More
If you could grow your business simply by marketing to your existing clients and raking in more referrals, making money would be a cakewalk. But to generate new revenue, you have to win over the customers and clients you’re not …Read More
There are many sources of relevant industry data that brewers can turn to for market analytics and insights. Industry, state, and federal statistics are typically available for free or at a minimal cost. Join chief economist Bart Watson of the …Read More
During this webinar Mike Kallenberger of Tropos Brand Consulting discusses approaches to expanding your brand's appeal to a diverse audience.Read More
Marketing and Advertising Code
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