Increasing diversity and fostering inclusion with the craft beer community is essential today. As one brewery owner said, “a business model that relies solely on meeting the needs of the ‘status quo’ consumer is bound to fail.” This presentation will showcase breweries that have been able to turn genuine efforts to make their brand and its offerings more inclusive into tangible growth for their company.

Learning Objectives:

• Review current spending trends of the “traditional” craft beer consumer
• Explore the spending trends of melanated money in the adult beverage market
• Discuss how expanding your consumer base and product offerings benefits your bottom line