Beer Complaints: How to Handle Customer Feedback and Improve Your Process
Dealing with complaints isn’t a sexy topic, but addressing customer feedback correctly is critical to improving operations and avoiding future complaints. This seminar is designed to help breweries respond to feedback and improve processes at the same time. Read More
The Cost of Opening a Brewery: 3 Perspectives
Three brewery owners with three very different approaches lay out the costs involved in building a brewery. Sean takes you through his experience and the costs of “boot-strapping” his brewery’s path to operations. Scott provides details of expanding from a …Read More
Today’s Numbers Are Tomorrow’s Sales
Plenty of sales data is available in the beer business; the question is how to make sense of all the numbers. Where do they come from? What do they mean? How do they impact your business? What should you be …Read More
Building Your Key Accounts Team: Lessons Learned
An overview of how Bell’s Brewery, Inc. built its key accounts team. Matt discusses lessons learned along the way and how you can implement them in your business. Read More
Alternative Marketing for Brewpubs
This seminar will explore non-traditional methods of marketing to increase revenue, improve operations, and build brand loyalty. Industry experts will discuss their ideas including spicing up your brewery tour, partnering with local organizations, and more. Read More
Training Successful Sales Reps
Your sales reps are on the front line, face-to-face with distributors, retailers, and consumers. Learn the most effective ways to successfully train your sales reps, whether for your home market or across the country. Read More
Balancing Act: Managing a Brewpub and a Packaging Brewery
This seminar will explore different approaches to managing a brewpub that also packages beer for distribution. Topics will include infrastructure, implementation, operations, and distribution. Read More
Transitioning from Nano to Micro: A How-To
So you’ve opened your nano brewery. Now what? As you may be discovering, the jump from nano to micro is huge! If you plan on taking your brand to micro and maybe even regional status and beyond, how do you …Read More
2015 Beer Category and Craft Segment Review
IRI's Dan Wandel gives an in-depth look at beer sales in 2015, with a special focus on the craft brewing segment across five distinct retail channels.Read More
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