Sales & Marketing Archives | Brewers Association
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Beer 101 Course

The Beer 101 Course is an online course created as a quick hit introduction to the world of craft beer, and is a great training option for servers, bartenders, and retailers. BA Members receive a 25% discount code to access the course.Read More

Beer & Food Course

This curriculum will guide students through the relationship between craft beer and food, helping them create harmonious combinations.Read More

Cost of Goods Sold

The Cost of Goods Sold manual will help brewing organizations think about the costs and systems they have in place and enable them to make decisions about how to account for them. Accounting for COGS requires judgment and flexibility. This manual …Read More

Draught Beer Quality for Retailers

Draught Beer Quality for Retailers is intended to help retailers consistently pour great beer and preserve profits through industry accepted best practices. When handled properly from brewery to bar to glass, draught beer delivers what many consider to be the freshest, most flavorful beer available.Read More

American Craft Beer Guide

This guide covers the brewing process, beer flavors, aromas, glassware and serving tips, as well as detailed listings of over 50 individual beer styles.Read More

Displaying results 1-10 of 13