Retailers play a critical role in preserving the great flavor and aroma in beer created by brewers. Great beer in a beer drinker’s glass is no accident, beer must be handled with care at retail. Draught beer systems commonly pour a wide range of brewers’ and suppliers’ beer, so everyone has an interest in keeping great beer great, brewers and wholesalers, retailers and consumers.

Draught Beer Quality for Retailers is intended to help retailers consistently pour great beer and preserve profits through industry accepted best practices. When handled properly from brewery to bar to glass, draught beer delivers what many consider to be the freshest, most flavorful beer available. The job is only just beginning when the keg is tapped and beer begins to flow.