September/October 2012

Sales & Marketing Issue

For the September/October 2012 The New Brewer, we present our annual Sales & Marketing issue. In this issue, we examine topics such as field quality, hiring head brewers, growlers, and international collaborations.

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About The New Brewer

Cover Story

Sales & Marketing Issue

Maintaining Quality in the Field

We know there are issues beyond our breweries that are changing the flavors of our beers; our goal is to locate problems so we can resolve them to ensure the highest quality.

Sales & Marketing Issue

Featured Stories

Hiring (and Retaining) Head Brewers

Corkie Odell

With all of the openings and planned growth in established craft breweries, we may not be able to find qualified brewers, or to retain the valued brewers we currently have.

Too Many SKUs?

Jeff Nowicki

Are we approaching a point where there just isn’t any space left on “Planet Retail” to support all of the potential new craft brands or package offerings?

Beer to Go

Alan Moen

They’re not just for breweries anymore. From gas stations to drug stores to convenience stores to grocery stores, growlers of draught beer are rapidly becoming commonplace.

International Collaborations

Rich Tucciarone

There have been countless collaborative brews between American craft brewers, but in recent years this trend has “crossed the pond” to extend to our international brethren.

Brands at Play

Mike Kallenberger

Many of the brewers that emerged in the 90s (and since then) have injected more than a little playfulness into the collective attitude of craft beer culture.

A Note From the Editor

Jill Redding, Editor-in-Chief

This issue also includes most of our usual informative departments, plus brewery-generated news about the craft brewing community in the Brewery Updates, Distribution News, and Beer Releases sections; and new products and services from the allied trade in Industry Supplier News. In our back-page interview, we highlight St. Louis Brewery's James Ottolini.

Cheers, and we hope you enjoy this issue of The New Brewer.

About The New Brewer