For the September/October 2012 The New Brewer, we present our annual Sales & Marketing issue. In this issue, we examine topics such as field quality, hiring head brewers, growlers, and international collaborations.
In this digital age, there are more ways than ever to connect and engage with beer lovers. A website is standard practice, but it is only the first step for craft brewers.
A Note From the Editor
Jill Redding, Editor-in-Chief
This issue also includes most of our usual informative departments, plus brewery-generated news about the craft brewing community in the Brewery Updates, Distribution News, and Beer Releases sections; and new products and services from the allied trade in Industry Supplier News. In our back-page interview, we highlight St. Louis Brewery's James Ottolini.
Cheers, and we hope you enjoy this issue of The New Brewer.