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September/October 2012

Sales & Marketing Issue

For the September/October 2012 The New Brewer, we present our annual Sales & Marketing issue. In this issue, we examine topics such as field quality, hiring head brewers, growlers, and international collaborations.

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About The New Brewer

Cover Story

Sales & Marketing Issue

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Maintaining Quality in the Field

We know there are issues beyond our breweries that are changing the flavors of our beers; our goal is to locate problems so we can resolve them to ensure the highest quality.

Sales & Marketing Issue

Featured Stories

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The New Brewer: Sales & Marketing Issue

Hiring (and Retaining) Head Brewers

With all of the openings and planned growth in established craft breweries, we may not be able to find qualified brewers, or to retain the valued brewers we currently have.

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The New Brewer: Sales & Marketing Issue

Too Many SKUs?

Are we approaching a point where there just isn’t any space left on “Planet Retail” to support all of the potential new craft brands or package offerings?

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The New Brewer: Sales & Marketing Issue

Beer to Go

They’re not just for breweries anymore. From gas stations to drug stores to convenience stores to grocery stores, growlers of draught beer are rapidly becoming commonplace.

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The New Brewer: Sales & Marketing Issue

International Collaborations

There have been countless collaborative brews between American craft brewers, but in recent years this trend has “crossed the pond” to extend to our international brethren.

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The New Brewer: Sales & Marketing Issue

Brands at Play

Many of the brewers that emerged in the 90s (and since then) have injected more than a little playfulness into the collective attitude of craft beer culture.

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The New Brewer: Sales & Marketing Issue

The Power of Content

In this digital age, there are more ways than ever to connect and engage with beer lovers. A website is standard practice, but it is only the first step for craft brewers.

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