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September/October 2010

Sales & Marketing Issue

For the September/October 2010 issue of The New Brewer, we present our annual Sales & Marketing issue. In this issue, we examine topics such as beer events, social media, virtual beer tastings, and the paradox of beer choice.

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About The New Brewer

Cover Story

Sales & Marketing Issue

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It’s Alive!

Inspiration often comes with a beer in hand. We’d all like to believe that the world’s best work has been conceived and planned with the assistance of a fermented beverage.

Sales & Marketing Issue

Featured Stories

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The New Brewer: Sales & Marketing Issue

Social Media

As a craft brewer, how can you take advantage of the ever-evolving digital landscape to communicate with customers, build your brand and your business?

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The New Brewer: Sales & Marketing Issue

Virtual Beer Tastings

With the amazing rise of social networking, breweries are finding new ways to reach their loyal fans. One such tool some breweries are now using: virtual tastings.

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The New Brewer: Sales & Marketing Issue

Freedom of Choice in Beer

When confronted with too many options, people simply opt out of making a decision. Too much choice is intimidating. Does that apply to the expanding list of craft brands?

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The New Brewer: Sales & Marketing Issue

An Interview with Simon Thorpe

Simon Thorpe was a high-powered executive with InBev-USA between 2002 and 2007. Starting in mid-2009, he became the man in charge of Brewery Ommegang.

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