September/October 2010

Sales & Marketing Issue

For the September/October 2010 issue of The New Brewer, we present our annual Sales & Marketing issue. In this issue, we examine topics such as beer events, social media, virtual beer tastings, and the paradox of beer choice.

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About The New Brewer

Cover Story

Sales & Marketing Issue

It’s Alive!

Inspiration often comes with a beer in hand. We’d all like to believe that the world’s best work has been conceived and planned with the assistance of a fermented beverage.

Sales & Marketing Issue

Featured Stories

Social Media

Heather Caufield

As a craft brewer, how can you take advantage of the ever-evolving digital landscape to communicate with customers, build your brand and your business?

Virtual Beer Tastings

Alan Moen

With the amazing rise of social networking, breweries are finding new ways to reach their loyal fans. One such tool some breweries are now using: virtual tastings.

Freedom of Choice in Beer

Mike Kallenberger

When confronted with too many options, people simply opt out of making a decision. Too much choice is intimidating. Does that apply to the expanding list of craft brands?

An Interview with Simon Thorpe

Horst Dornbusch

Simon Thorpe was a high-powered executive with InBev-USA between 2002 and 2007. Starting in mid-2009, he became the man in charge of Brewery Ommegang.

A Note From the Editor

Jill Redding, Editor-in-Chief

This issue also includes most of our usual informative departments, plus brewery-generated news about the craft brewing community in the Brew News and Beer Releases sections; and new products and services from the allied trade in Industry Supplier News. In our back-page interview, we highlight Avery Brewing’s Adam Avery.

Cheers, and we hope you enjoy this issue of The New Brewer.

About The New Brewer