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September/October 2009

Sales & Marketing Issue

For the September/October 2009 The New Brewer, we present our annual Sales & Marketing issue. In this issue, we explore topics such as distribution choices, beer portfolios, Twitter, collaborations, and beer weeks.

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About The New Brewer

Cover Story

Sales & Marketing Issue

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Fewer Choices, More Opportunities?

For craft brewers, distribution in 2009 is a dramatically different landscape. While there are fewer distribution choices overall, the options are clearly more varied.

Sales & Marketing Issue

Featured Stories

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The New Brewer: Sales & Marketing Issue

More Brands or Core Brands

Are craft brewers confusing the consumer by releasing too many beers and cannibalizing sales of pre-existing products? Should they think about reining in their portfolios?

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The New Brewer: Sales & Marketing Issue

Have You Tweeted Lately?

When historians write about craft brewers’ rush to embrace the “new new thing,” will they lump Twitter with The Great Raspberry Beer outbreak of the 1990s?

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The New Brewer: Sales & Marketing Issue


One of the growing trends among craft brewers has been to literally get their “heads” together. These “collabeerators” are changing the landscape of beer production.

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The New Brewer: Sales & Marketing Issue

Beer Week Comes to Town

The phenomenon of Beer Week is sweeping across the U.S., creating a buzz about craft beer. Beer dinners, tastings, meet-the-brewer nights and festivals lay the foundation.

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