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September/October 2008

Sales & Marketing Issue

For the September/October 2008 The New Brewer, we present our annual Sales & Marketing issue, where we cover topics such as the brewer’s art, production-oriented education, airport brewpubs, coffee & beer, and brewpub operations.

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About The New Brewer

Cover Story

Sales & Marketing Issue

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The Craft Brewer’s Art

Although the beer we brew has helped to define who we are, so have the design of our labels, the paintings on our walls, and the artists on stage in our pubs.

Sales & Marketing Issue

Featured Stories

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The New Brewer: Sales & Marketing Issue

Getting Consumers to Trade Up

If brewers are going to improve the reputation of beer, increase price points and increase profits, we need to have a more universal focus on Production-Oriented-Education.

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The New Brewer: Sales & Marketing Issue

Airport ‘Brewpubs’ Continue to Take Off

Fifteen years after an idea that substantially improved the quality of life for frequent flyers everywhere, does the idea of an “airport brewpub” seem as novel as it once was?

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The New Brewer: Sales & Marketing Issue

Coffee and Beer

Craft brewers and craft coffee roasters are alike in many ways. Both rushed forth in the 1970s like frothy rapids on an American beverage scene, and both are still thriving.

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The New Brewer: Sales & Marketing Issue

Brewpubs Operational Survey

The Brewers Association presents the results of its operational survey for brewpubs in an effort to help members establish industry standards for operational costs.

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