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The September/October 2007 The New Brewer focuses on sales and marketing topics such as marketing to millennials, social networking, retail channels, and philanthropy.
Check out a free issue of the magazine!
Developing an intuitive understanding of millennials (adults currently age 21 to 27) is key to long-term brewery growth, and many may have a natural affinity for craft beer.
The next generation of beer drinkers did not grow up with television, newspapers, and magazines as their primary source of entertainment. The internet is the place to be.
How big will the craft beer segment become, and how long will the boom last? And how can craft beers be maximized across the many and varied retail channels of today?
Hang out with America’s leading craft brewers, and you’ll likely find they have a sense of gratitude and a desire to give back to the communities that made them a success.
Following on the heels of a record-setting event in 2006, the Great American Beer Festival has a few changes in store, and plenty of great beer on tap, for 2007.
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