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July/August 2007

Draft Beer Issue

For the July/August 2007 The New Brewer, we present our draft beer issue, where we examine topics such as draft quality, field quality, brand thinking, and line cleaning.

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About The New Brewer

Cover Story

Draft Beer Issue

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Are You Draft Savvy?

Draft quality is one of the most important topics we face as we bring beer to our customers. It is up to us to change the draft quality standards in the beer community.

Draft Beer Issue

Featured Stories

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The New Brewer: Draft Beer Issue

Addressing Quality Outside the Brewery

Few things are more frustrating than going to your local restaurant or tavern, ordering one of your beers on draft, and finding that it doesn’t taste as you intended.

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The New Brewer: Draft Beer Issue

A Shift in Brand Thinking

A brewery’s obsession to grow craft beer distribution is honorable, but “at any cost” is no longer the status quo. Here’s a new way of thinking about your brand.

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The New Brewer: Draft Beer Issue

The Inconvenient Truth About Draft Beer Quality

Ask anyone who knows anything about draft beer and they will tell you that the number one problem in maintaining draft beer quality is the lack of adequate line cleaning.

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The New Brewer: Draft Beer Issue

Brewery Subcontractors

In the world of beer, many companies provide services for brewers that few are aware of outside the industry, including bottling, packaging, and line cleaning at pubs.

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