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January/February 2008

Restaurants & Brewpubs Issue

For the January/February 2008 The New Brewer, we present our Restaurants & Brewpubs issue. In this issue, we cover topics such as women in beer, on-premises opportunities, craft ambassadors, beer & food, and packaging.

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About The New Brewer

Cover Story

Restaurants & Brewpubs Issue

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It’s Not All About the Beer

At 145 million in strength, women account for 50.9 percent of the U.S. population. So how many are sitting at your bar right now? Your likely answer is “not enough.”

Restaurants & Brewpubs Issue

Featured Stories

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The New Brewer: Restaurants & Brewpubs Issue

Capturing Craft Beer Opportunities On-Premises

More than half of all consumer expenditures on beer occur in bars, restaurants, and nightclubs, yet many brewers continue to focus on the off-premises channel.

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The New Brewer: Restaurants & Brewpubs Issue

Craft Ambassadors

It often falls to the brewer to be the key advocate of his or her beer. But ultimately bartenders and staff, even managers need to know beer and promote it to consumers.

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The New Brewer: Restaurants & Brewpubs Issue

What’s On Your Menu?

The enormous range of flavors, aromas, and textures makes beer a lithe and willing partner for all cuisines. Are you ready to knock your customers’ socks off?

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The New Brewer: Restaurants & Brewpubs Issue

Brewpubs Without Boundaries

Oskar Blues is a best-case scenario of what can happen when a brewpub decides to package beer for off-premises consumption. Should your brewpub follow suit?

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