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Flagships Flying? Not So Fast
Are flagship beers selling better during the pandemic? This post dives into the data for the definitive answer.Read More
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No brewery works in a silo. Brewers Association staff, including Chief Economist Bart Watson, keep close tabs on the statistics and trends that affect the entire craft brewing community. Keep up with the latest numbers to ensure the success and growth of your business using the resources in this category.
Are flagship beers selling better during the pandemic? This post dives into the data for the definitive answer.Read More
Here's an update on packaging trends in 2020. While levels rose almost across the board, some of the share shifts were more predictable than you might expect.Read More
Some members of Gen Z are now 21+. How will their preferences differ from the Millennial generation and what does that mean for small brewers?Read More
At-the-brewery sales have declined, but there is variation both across breweries and over time. While visits are down, spending per visit is up.Read More
See why craft is still a critical part of any beer retailer's assortment as a profit driver, basket builder, and source of retailtainment.Read More
What does the future look like for the long tail of beer? Bart Watson thinks through the reasons it's hard to find a clear answer right now.Read More
Media reports on beverage alcohol often use data in inconsistent or misleading ways to tell a narrative. To demonstrate, Bart Watson looks at the the demographic and economic factors driving beverage alcohol consumption over the past 20 years.Read More
Thousands of brewers have invested in the independent craft brewer seal, and their collective efforts are starting to show results.Read More
The Brewers Association has compiled a list of brewery closing times using the Google Maps API and our database. Here is the aggregated data.Read More
Seltzer has skyrocketed. Some of that boost can be explained by the pandemic shifting volume into off-premise, but it appears there may be a lot more going on.Read More