Media Contacts

The Brewers Association has staff experts that are available to the media to help with your story. Please visit the Statistics section of this website prior to setting up your media call.

Media that have not worked with BA staff before should review the spokesperson profiles below and email the appropriate contact based on the nature of the inquiry. Media that have worked with Julia Herz or Paul Gatza may set a media appointment directly by emailing them. Please state your deadline and whether you would prefer an email reply or telephone appointment.

Julia Herz – Craft Beer Program Director

Julia is an award winning homebrewer, Certified Cicerone®, BJCP beer judge and all around beer lover. Her focus at the association is on resources and education on craft beer, general statistics on the craft beer industry, beer styles and trends and beer and food pairing. She is also the publisher of, the Brewers Association consumer facing website.

Areas of expertise: The state of beer in the U.S., beer industry statistics and trends, beer and food, the brewing process and beer styles and ingredients.

Email: and follow her on Twitter: @HerzMuses

Bart Watson, Ph.D. – Chief Economist

Bart is in charge of the BA’s statistical resources, including production surveys, economic analysis, and market research.

In addition to providing industry data for members, his responsibilities include interacting with the media on economic and statistical issues.

Areas of expertise: Beer industry stats, craft beer market, economics of craft beer

Email: and follow him on Twitter @BrewersStats

Paul Gatza – Director of the Brewers Association

Paul’s responsibilities include serving as a spokesman with the media for the national perspective on craft brewing and the enjoyment of craft beer, maintaining industry statistics, and helping Brewers Association members get information for their businesses.

Areas of expertise: Societal trends in relation to craft brewers, regulations and government affairs, brewing history.


Ann Obenchain – Marketing Director

Ann develops and leads the strategic direction of all BA marketing activities, including key events such as the Great American Beer Festival. Ann serves as spokesperson with the media for Brewers Association events, including Great American Beer Festival, Craft Brewers Conference & BrewExpo America, World Beer Cup, Homebrew Con, SAVOR and PAIRED L.A.

Areas of expertise: Event statistics and trends, general Brewers Association information


Abby Berman Cohen

The Rosen Group


General Media & Stock Images Inquiries