Brewers Association Export Development Program (EDP) activities work to assist member breweries in identifying opportunities to sell and promote their beers in international markets, and to educate international trade & media about proper storage and handling and the collective quality and diversity of styles created by small & independent American craft brewers. EDP programs are funded with the support of grant funding from the United States Department of Agriculture.
EDP members can also access a live calendar of activities open for registration in the EDP Members-Only area on BrewersAssociation.org alongside resources including market research, Importer Directory, translated educational materials, and export FAQ.
Despite the many challenges associated with the COVID-19 pandemic, the EDP is continuing to raise awareness internationally and build export opportunities for American craft brewers. The list below summarizes activities that are at this stage confirmed for the rest of the calendar year.
Upcoming activities include the following:
| Competitions | Country | Event Dates | Consolidation Deadlines |
|---|---|---|---|
| European Beer Star | Germany | October (judging) | EBS Registration- Sept. 4 EDP Registration- Sept 7 Consolidation Deadline- Sept 11 |
| Brussels Beer Challenge | Belgium | November (judging) | September- Consolidation Deadline TBA |
| Events Promoting American Craft Beer | Country | Event Dates | Consolidation Deadlines |
|---|---|---|---|
| 2020 Planète Bière | France | October 19-20 | Registration Deadline- Sept. 28 Consolidation Deadline- Oct. 2 |
| 2020 Stockholm Beer & Whiskey Festival | Sweden | November 26-29 | TBA |
| Educational & Trade Outreach | Region | Activity Dates |
|---|---|---|
| Seminars, tutored tastings, and importer warehouse visits by Craft Beer Ambassadors in Europe (Lotte Peplow) and China (Yandong Lu) | China & Europe | |
| American Craft Beer Seminar at Brazil Beer Summit | Brazil | Dec 3-14 |
| American Craft Beer Seminar at Brau Beviale | Germany | Nov 10-12 |
| Expansion of BA EDP social media, digital, and promotional initiatives in Europe and Japan. | Sweden, United Kingdom, France, Japan | November |
| Member Education | Country | Activity Dates |
|---|---|---|
| Collab Hour - Systembolaget & the Swedish Market for American Craft Beer | Sweden | October 13 |
Additional activities may also be considered as the year progresses and will be announced to EDP members by email and on the EDP calendar. EDP activities are only available to members. If you are not a member of the EDP but would like to join, please contact BA Export Development Program manager Steve Parr.
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