Brewers Association Announces New Sustainability Mentor

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The Brewers Association (BA) is pleased to announce the appointment of industry expert John Stier to the newly created position of sustainability mentor.

In his role, Stier will spearhead the BA Benchmarking Project. His responsibilities will include soliciting data collection for the annual BA Benchmarking Report, data verification and input in developing the report. Most importantly, Stier will assist BA members as they learn to utilize the new BA Benchmarking Tools. The Benchmarking Tools include iEHS Mobile Metrics, software that allows data input from both a desk top computer and mobile device, and the Sustainability Dashboard, interactive software that allows brewers to track energy and water use as well as compare their performance to other breweries with similar annual production. In addition, Stier will help BA members to identify simple, quick and sustainable return-on-investment projects in their breweries.

Stier has over three decades of experience in the brewing sector, including time spent leading the global sustainability efforts for Anheuser-Busch (AB). Since leaving AB in 2008, Stier has worked with a number of leading global beverage companies to develop sustainability strategies and implementation plans that create measurable business value. He has been active with the Brewers Association over the last three years as a member of the BA sustainability subcommittee and is the primary author of the BA Sustainability Manuals.

“I am excited for the opportunity to expand my role with the BA as their Sustainability Mentor,” said Stier. “My overarching goal is to help the sector continue to grow and produce the highest quality beers in a responsible manner. I am driven by a passion to share my experiences with other brewers to accelerate the path towards increased growth, greater profitability and lower environmental footprints.”

Stier can be reached at

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