FTC Issues Modified Final Order in Four Loko Deceptive Advertising Case

The Federal Trade Commission has approved a modified final order with Phusion Projects, LLC regarding the malt beverage Four Loko. The original 2013 order required Phusion Projects to file applications with the Alcohol and Tobacco Tax and Trade Bureau (TTB) to include an “Alcohol Facts” disclosure panel, using a specified format, on labels of products containing more than 1.2 ounces of pure alcohol and to feature those disclosure panels on its products beginning 90 days after receiving TTB approval. The modified order, necessary due to policy changes at TTB, provides for revised “Alcohol Facts” disclosures that are consistent with TTB’s current guidance. It also eliminates the requirement that certain Phusion products be resealable.

Pete serves as programs manager for the Brewers Association, with primary responsibilities in the areas of government affairs and membership programs. He joined the BA at its inception in 2005, having previously worked as programs director for the Brewers Association of America. Before coming to the small brewing industry in 2001, Pete worked for 14 years with both state and federal elected officials in Pennsylvania and Washington, D.C.

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