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Marketing Brainstorm
The New Brewer: Sales & Marketing Issue

Brainstorm

Incorporating imaginative thinking into your everyday routine will help amplify your message and allow for a greater stream of content ideas and marketing initiatives.

Unlikely Pairings
The New Brewer: Sales & Marketing Issue

Unlikely Pairings

Craft breweries are reaching beyond their comfort zones, pairing up with such unlikely partners as a rock ‘n roll band, historical sites, and a drive-in movie theater.

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The New Brewer: Workforce Challenges Issue

Beer’s Tenacious Gender Gap

Despite two decades' worth of evidence indicating that the defining traits of masculinity are evolving, some beer brands have seemingly decided to reassure men that they're not.

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The New Brewer: Sales & Marketing Issue

Life of the Party

Fermentation, whether vegetables, meat, grain, or other ingredients, is a fundamental force in our lives, as evidenced in this excerpt from The Fermentation Kitchen.

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The New Brewer: Adapting to Change Issue

The Brand of Craft Beer

For the past few years, the craft beer category hasn’t been growing at the pace we’ve become accustomed to. A contributor might be the erosion of the craft beer brand.

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The New Brewer: Adapting to Change Issue

Forging a New Path to the Customer

All breweries are hurting from the loss of draught sales, a segment expected to recover slowly. Survival has meant pivoting sharply while trailblazing new paths.

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The New Brewer: Adapting to Change Issue

Direct-to-Consumer Shipping of Beer

As the craft brewing industry navigates its way through the pandemic, many brewers are tapping into a rapidly developing sales platform: direct-to-consumer shipping.

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The New Brewer: Sales & Marketing Issue

Back to School: Craft Breweries Serving Up Knowledge

More craft breweries are realizing the value of spending time teaching customers about beer and the brewing process, offering their own versions of “beer school”.

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The New Brewer: Sales & Marketing Issue

Rock Star Brewers: Adding Value Beyond the Brewery

Brewers can help forge a deeper connection between your brand and your fans. They are in-house advocates who can help define, lead, and grow your brewery’s beer culture.

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The New Brewer: Local Brewing Issue

Going Deep: Focusing Distribution Close to Home

Many distribution models exist, but several indicators suggest that many craft brewers appear to be concentrating more seriously on their own backyards these days.

Displaying results 1-10 of 46