Brewpubs
Despite difficult conditions, the brewpub business model still presents a wealth of opportunities unavailable to production breweries and even satellite sampling spaces.
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2024 Overview
2024 was a challenging year for craft brewers, but adaptability kept small decreases from being substantially larger. However, this might be craft’s new environment
Micros
In 2024, microbreweries learned to embrace a new definition of success. The segment was the hardest hit among all craft brewing categories, decreasing 7.5%.
Taprooms
Taprooms, down 4.1 percent by volume in 2024, are going back to the basics—focusing on customer service, refining business strategies, and expanding offerings.
Regionals
Regionals, defined as breweries that produce more than 15,000 barrels a year, lost 3.1% in volume over 2024, performing better than craft as a whole.
Large Breweries + Imports
U.S. beer shipments declined 1.6% to 193 million barrels in 2024 vs. 2023. That puts volume down 10% in the last three years, shedding over 21 million barrels since 2021.
Creative Collabs
As the craft beer market matures, brewers are looking beyond their usual coterie to develop collaborations with a widening circle of partners.
Collaboration 2.0
Collaboration has always been a hallmark of craft brewing. Now that collaborative spirit is helping craft brewers survive in a punishing market.
Back to Basics
You don’t need an advanced marketing degree to promote your brewery effectively. Concentrating on the basics can go a long way toward making authentic connections.
Craft x Craft
Collaborations between breweries are common, but a group of breweries in Maryland is taking that spirit of collaboration and amplifying it through joint events and marketing.
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