More craft breweries are realizing the value of spending time teaching customers about beer and the brewing process, offering their own versions of “beer school”.
Brewers can help forge a deeper connection between your brand and your fans. They are in-house advocates who can help define, lead, and grow your brewery’s beer culture.
Many distribution models exist, but several indicators suggest that many craft brewers appear to be concentrating more seriously on their own backyards these days.
Several breweries are finding new ways to get customers engaged and involved, including taste testing and rating experimental beers and recipes.
The core objective of the Brewers Association’s independent craft brewer seal is to drive awareness, preference, and sales of beer from small, independent U.S. craft breweries.
Can brand champions be encouraged to drink their favorite brand even more often? Or will more grown be generated by reaching out directly to potential new drinkers?
The creation of a master product catalog would provide basic product attribute data and e-commerce information that breweries, retailers, and distributors could tap into.
Some are starting to see the new wave of at-the-brewery sales—volume sold in brewery taprooms and brewpubs—as disrupting the disruptors, shaking up the establishment.
Just making good beer isn’t always enough these days. In a world with more than 6,700 breweries, many brewers must focus on the experience they provide, too.
Wholesaler consolidation and a growing number of breweries mean that craft brewers must have the tools to stand out and gain the trust of a dwindling number of distributors.