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Sales & Marketing

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Beer & FoodDistributionMarketing & Social MediaOff-Premise SalesOn-Premise Sales

You make great beer. But how will anyone know that if you don’t market it effectively and get your products in front of potential customers? This section is all about helping you get the word out about your beer. Discover resources for effectively marketing through traditional channels and social media, and learn best practices for on- and off-premise sales.

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Displaying results 1-10 of 47
The New Brewer Server Training
The New Brewer: Business Agility Issue

The Value of a Beer-Educated Staff

Jeremy Storton

Back in the day, all you had to do to make the customer happy was to hire a smiling local to offer flavorful beer. But more breweries are discovering the value of an educated staff.

Marketing Brainstorm
The New Brewer: Sales & Marketing Issue

Brainstorm

Ray Goodrich

Incorporating imaginative thinking into your everyday routine will help amplify your message and allow for a greater stream of content ideas and marketing initiatives.

Unlikely Pairings
The New Brewer: Sales & Marketing Issue

Unlikely Pairings

Greg Kitsock

Craft breweries are reaching beyond their comfort zones, pairing up with such unlikely partners as a rock ‘n roll band, historical sites, and a drive-in movie theater.

JFtnb22 Gender Gap 600x400
The New Brewer: Workforce Challenges Issue

Beer’s Tenacious Gender Gap

Mike Kallenberger

Despite two decades' worth of evidence indicating that the defining traits of masculinity are evolving, some beer brands have seemingly decided to reassure men that they're not.

SOtnb21 Fermentation 600x400
The New Brewer: Sales & Marketing Issue

Life of the Party

Gabe Toth

Fermentation, whether vegetables, meat, grain, or other ingredients, is a fundamental force in our lives, as evidenced in this excerpt from The Fermentation Kitchen.

MAtnb21 CraftBeerBrand 600x400
The New Brewer: Adapting to Change Issue

The Brand of Craft Beer

Mike Kallenberger

For the past few years, the craft beer category hasn’t been growing at the pace we’ve become accustomed to. A contributor might be the erosion of the craft beer brand.

MAtnb21 NewPath 600x400
The New Brewer: Adapting to Change Issue

Forging a New Path to the Customer

Greg Kitsock

All breweries are hurting from the loss of draught sales, a segment expected to recover slowly. Survival has meant pivoting sharply while trailblazing new paths.

MAtnb21 DTCBeer 600x400
The New Brewer: Adapting to Change Issue

Direct-to-Consumer Shipping of Beer

Alex Koral

As the craft brewing industry navigates its way through the pandemic, many brewers are tapping into a rapidly developing sales platform: direct-to-consumer shipping.

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The New Brewer: Sales & Marketing Issue

Back to School: Craft Breweries Serving Up Knowledge

Stan Hieronymus

More craft breweries are realizing the value of spending time teaching customers about beer and the brewing process, offering their own versions of “beer school”.

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The New Brewer: Sales & Marketing Issue

Rock Star Brewers: Adding Value Beyond the Brewery

Larry Chase & Chris LaPierre

Brewers can help forge a deeper connection between your brand and your fans. They are in-house advocates who can help define, lead, and grow your brewery’s beer culture.

Displaying results 1-10 of 47