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Trademark Importance
The New Brewer: Sales & Marketing Issue

The Importance of Trademark Clearance

In a collegial industry that prides itself on creative branding, how can you reduce the risk of getting into disputes with your neighbors over brand names?

Beyond Mug Clubs
The New Brewer: Sales & Marketing Issue

Beyond Mug Clubs

Mug clubs are just as popular with the newest generation of beer drinkers as the previous. However, noteworthy variations on that theme can build a whole new community.

Beer Lovers Tasting Menu
The New Brewer: Brewery Safety Issue

Beer Lovers Tasting Menu

Just in time for Valentine’s Day, the author presents a special pairing menu of courses both cooked with and paired with the perfect beer, with a Bavarian flair.

Forging a New Path to the Customer
The New Brewer: Adapting to Change Issue

Forging a New Path to the Customer

All breweries are hurting from the loss of draught sales, a segment expected to recover slowly. Survival has meant pivoting sharply while trailblazing new paths.

Direct-to-Consumer Shipping of Beer
The New Brewer: Adapting to Change Issue

Direct-to-Consumer Shipping of Beer

As the craft brewing industry navigates its way through the pandemic, many brewers are tapping into a rapidly developing sales platform: direct-to-consumer shipping.

Displaying results 1-10 of 36