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Join the Club? mug club at a craft brewery

Join the Club?

Do brewery membership programs still make sense in today’s market? Using data from 140 breweries, this analysis examines what membership programs generate in revenue and who’s actually participating. Exploring differences between monthly and annual tiers, the findings reveal how loyalty, pricing, and commitment intersect in modern craft beer. For breweries looking to drive taproom traffic, retain regulars, or rethink their membership program strategy, the data offers practical insight into what’s working, and why.Read More

Join the Club? September October The New Brewer Cover

Sales & Marketing

For the September/October 2025 The New Brewer, we present our annual Sales & Marketing issue. The issue includes topics such as focusing on taproom hospitality; multi-channel sales prospecting; marketing to traditional media; and how craft breweries are riding out business uncertainty from tariffs and other challenges. Read More

This issue is brought to you by Great American Beer Festival

business-model

Creating More Memorable & Profitable Taproom Experiences

A taproom experience is not only about making quality beer; it’s also about creating an inviting atmosphere that engages everyone. When you combine quality beer, engaging staff, and a welcoming environment, you create a “wow” experience.Read More

production

The Ins and Outs of Contract Brewing

Contract brewing offers startups and scaling breweries a low-cost, flexible path to market, but requires careful partner selection and clear agreements.Read More

Displaying results 1-10 of 346