This Independence Day, don’t forget the independent craft beer
Boulder, Colo. • June 16, 2020 — Ahead of summer’s biggest holiday, Independence Day, the Brewers Association—the not-for-profit trade association dedicated to small and independent American brewers—is coordinating the second annual National Independent Beer Run Day alongside craft breweries nationwide.
What
One of the three, Brewers Association-designated craft beer holidays, National Independent Beer Run Day encourages beer lovers across America to support small and independent breweries. Purchasing independent craft beer in anticipation of Independence Day celebrations helps fuel craft breweries at a time when they need it most, and when many are just re-opening.
When
Friday, July 3, 2020, just in time for the Independence Day weekend.
Where
Beer lovers can make a beer run and stock up in advance of the busy holiday weekend, by purchasing to-go beers from a favorite local brewery, visiting a retailer that stocks independent craft beer, or ordering online.
Visit BeerRunDay.com to learn more or find an independent brewery in your area. Follow and share your Independent Beer Run using the hashtags #BeerRunDay and #SeekTheSeal.
Why
The week leading up to Independence Day is among the largest sales weeks for craft beer. According to IRI scan data, it has been the highest single sales week of the year for the last five years, with sales by volume an estimated 34% higher than a typical week. Craft breweries are community-minded small businesses who merit and need support, and drinking beer made by an independent brewer is important to 58% of craft drinkers1 and an estimated 60 million adult Americans. There is no better time—or easier way—for beer lovers to show their support.
Who
Beer lovers across America of legal drinking age.
Media
- Assets: Media toolkit
- Contact: Jenelle Scott, on behalf of the Brewers Association, jenelle.scott@backbonemedia.net or 970.963.4873 x224
1 Source: Nielsen-Harris, May 2019
About the Brewers Association
The Brewers Association (BA) is the not-for-profit trade organization representing more than 9,300 small and independent American brewers, their beverages, and the community of craft beer enthusiasts. With over 5,600 U.S. brewery members, the BA champions the independent craft brewer seal—a trusted symbol that helps consumers identify beer brewed by small and independent producers.
The BA organizes some of the industry’s most influential events, including the World Beer Cup®, Great American Beer Festival®, Craft Brewers Conference® & BrewExpo America®, and American Craft Beer Week®. It also publishes The New Brewer® and through Brewers Publications®, remains the country’s leading publisher of brewing literature. Beer lovers can explore the world of craft beer at CraftBeer.com and follow the BA on Facebook, Instagram, and LinkedIn.
The Brewers Association is an equal opportunity employer and does not discriminate on the basis of race, color, national origin, gender, religion, age, disability, political beliefs, sexual orientation, or marital/familial status. The BA complies with provisions of Executive Order 13672 and the rules, regulations, and relevant orders of the Secretary of Labor.
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