Collaboration brewing has become a hallmark of American craft brewing culture. Diverging from the conventional competitive approach found in most industries, collaborative efforts in brewing have become a dynamic platform to discover new ingredients and brewing techniques, create compelling narratives in marketing, and foster a sense of community within the ever-evolving world of craft beer. Even outside one’s local brewing network, collaboration brewing has become an effective tactic for breweries looking to build brand recognition from afar.
In August 2023, the Brewers Association’s Export Development Program embarked on a trade mission to the United Kingdom to heighten awareness and grow sales opportunities for American craft brewers. Anchored by a presence at the London Craft Beer Festival, the trade mission was complemented by a series of promotional activities including a cross-continental collaboration brewing project. Seven brewers from the United States were paired with counterparts in London with one prompt: create a beer influenced by the American craft beer industry. The endeavor was captured by the award-winning YouTube group, The Craft Beer Channel, and released as a two-part series.
Part one takes us behind the scenes of brew day, the stories of the people behind them, and the beers they chose to brew.
In the second episode, our hosts review each of the finished products and discuss the wider impact of American craft brewing around the world.
The beers from this year’s collaboration project can be found in the participating London brewery tasting rooms while supplies last.
The work of the Brewers Association (BA) Export Development Program (EDP) is made possible by grants from the United States Department of Agriculture. The BA remains steadfast in its mission to fortify trade relationships, enhance media visibility, and elevate consumer awareness of American craft beer in the U.K. These endeavors encompass active participation in international trade and consumer festivals, securing U.S. craft beer-oriented speaking slots at conferences, supporting retail promotions to drive sales, and undertaking media campaigns. Through these efforts, the BA EDP is poised to continue propelling the demand for American craft beer, not only in the U.K. but throughout Europe and beyond.