2024 London Craft Beer Festival & Brewer Mission to the U.K.

Link to article discover american craft beer pavillion with attendees

August 7th-11th, 2024

London, The United Kingdom

Deadlines:

  • June 17 - Deadline to Apply for Trade Mission Travel
  • June 28 - Deadline to register beer for the event
  • July 10 - Final day of reception at consolidation point

Exclusive benefit for BA Export Development Program members

Not a member? Learn more about the Program benefits and fees.


Member breweries of the Export Development Program (EDP) are invited to participate in the 2024 London Craft Beer Festival, taking place in London on August 9 & 10.

Brewery representatives are encouraged to attend the festival and market development activities leading up to the event. Travel stipends are available on a limited basis.

Read an overview of the 2023 mission to London.


Deadlines

Deadline to apply for travel expense reimbursement: June 17
Deadline for EDP member breweries to register beer for consolidated shipment: June 28
Deadline to deliver beer to East Coast consolidation warehouse: July 10


Cost to Participate

The Brewers Association EDP will cover event registration, booth fees, staffing, airfreight shipping of beer to the U.K., customs clearance, and onsite marketing expenses for EDP member breweries. Participating breweries are asked to cover the cost of delivering samples to the consolidation site in New Jersey.


Registration Instructions

Note: Registering beer for shipment and trade mission travel applications requires separate registration form completions.

  1. Trade Mission Travel Application – The application for trade mission travel can be found in the following section titled “Travel & Trade Mission Application”. Travel is not a requirement to send beer for the event. If you do not plan to apply for trade mission travel OR you have already completed an application, please proceed to step 2. Applications for travel will not be accepted after June 17.
  2. Beer Registration – Register your brewery and beers to be included in a consolidated shipment to the U.K. via the Registration Form at the bottom of this page no later than June 28.
  3. Deliver beer to the east coast consolidation warehouse no later than July 10.
    • Mark all cases “BA/UK” or print/affix this pdf. Cases not labeled properly or arriving after the deadline are not guaranteed inclusion in consolidated shipments to the U.K. It is highly recommended that you ship your beer early due to reports of recurring delays in shipping.
    • Consolidation Point Shipping Address

      LAK Warehouse
      Attn: BA/UK
      106 Kenny Place
      Saddle Brook, NJ 07663
      Phone: (201) 226-1981
      Warehouse Contact: Steve Krawczuk


Travel & Trade Mission Application

The Brewers Association will be hosting a trade mission to London as part of attendance at the London Craft Beer Festival. The trade mission will enable participating breweries to meet with importers, visit retail locations and HORECA accounts, attend media functions, and participate in other activities that promote American craft beer in the market. This is an opportunity both for breweries that have existing distribution in the United Kingdom and breweries that are new to the market. Brewery representative presence enhances the impact of promoting American craft beer abroad and provides a valuable opportunity for brewery staff to better understand market opportunities.

The EDP has set aside a budget to offer travel assistance in the form of reimbursement for certain expenses for brewery representatives traveling to London as part of this BA mission. Participants will be expected to represent the BA and American craft beer industry generally, work the festival on behalf of the BA, and participate in other organized EDP activities. Interested brewery staff are asked to complete the online application by June 17.

Review and selection of applications will take place on an ongoing basis and will be determined using criteria including the timing of application, number of applicants, and application alignment with the activity’s mission and goals.

Expected travel dates for the 2024 mission are August 7-11, 2024. However a final itinerary will be shared, and brewers are asked to withhold booking airfare until confirmation from the EDP team.

Apply for Trade Mission Travel Here


Beer Registration Form

If the registration form is not appearing below, please hit refresh on your browser.

Beer volume suggestion: Participating breweries are asked to provide up to three brands, three cases per brand. EDP member brewery representatives traveling to the event in-person are asked to send up to five cases per brand (four for lager/lighter styles).

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