Missouri Bill Would Remove Price Discount Advertising Prohibition

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House Bill 165 prohibits the Division of Alcohol and Tobacco Control or any other state agency from prohibiting the advertising of price discounts or sales on alcoholic beverages offered for retail sale provided that the retailer is responsible for assuming the cost of the sale or price discount excluding any manufacturer incentives, rebates, or coupons.  The bill may also eventually carry a provision allowing for a special permit to be issued to an out state manufacturer who is not licensed in the State of Missouri for participation in festivals, bazaars or similar gatherings. The amount of intoxicating liquor shipped into Missouri under this permit could not exceed 200 gallons.