Growler Sales Addressed in Wisconsin Bill

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Amended in committee, Senate Bill 283 authorizes a brewer, at the request of a customer, to package and sell at retail, on brewery premises or at the brewer’s off-site retail outlet, refillable containers of the brewer’s own beer and of other Wisconsin-made beer. The bill also authorizes Class “A” beer retailers (e.g. grocery, liquor and convenience stores) to sell beer in refillable containers and generally prohibits a brewer, brewpub, or beer wholesaler from furnishing anything of value to these retailers if the thing of value is associated with or related to the sale of beer in refillable containers. However, there are various exceptions, including for selling to the retailer equipment and supplies at fair market value.