A Class action lawsuit has been filed in California Superior Court, San Diego County, alleging that MillerCoors, through false and deceptive marketing, has caused substantial injury to consumers who purchased Blue Moon beer. Citing the Brewers Association (BA) definition of a craft brewer, the suit claims that the beer allegedly brewed by Blue Moon Brewing Co. is actually brewed by MillerCoors, LLC, a company that falls outside the BA craft brewer definition. Additionally, the suit references transparency issues in contending that MillerCoors “goes to great lengths to disassociate Blue Moon beer from the MillerCoors name. MillerCoors does not appear anywhere on the bottle.” The claim explains the injury in these terms: “As a direct and proximate result of Defendant’s unlawful business practices, Class members suffered injury in that they paid a premium price for a product that would not ordinarily command a premium price, or purchased a product they otherwise would not have purchased, absent Defendant’s misrepresentations and omissions.”
Blue Moon Lands in Court
Pete Johnson serves as the State & Regulatory Affairs Manager for the Brewers Association (BA). He joined the BA at its inception in 2005, having previously worked as Programs Director for the Brewers Association of America. Before coming to the small brewing industry in 2001, Pete worked for 14 years with both state and federal elected officials in Pennsylvania and Washington, D.C.
See Pete Johnson's ArticlesPete Johnson serves as the State & Regulatory Affairs Manager for the Brewers Association (BA). He joined the BA at its inception in 2005, having previously worked as Programs Director for the Brewers Association of America. Before coming to the small brewing industry in 2001, Pete worked for 14 years with both state and federal elected officials in Pennsylvania and Washington, D.C.
See Pete Johnson's Articles