"That's Independence You're Tasting" is here. Find out ways you can spread the news about the campaign and help beer lovers #SeektheSeal!
Communicating Craft articles help educate craft brewers, distributors and retailers on best practices and tools to promote craft beer and craft brewers.
Earlier this year, a trio of juicy or hazy styles were formally incorporated into the Brewers Association Beer Style Guidelines. The 2018 Great American Beer Festival® (GABF) marks the first time “Juicy or Hazy Pale Ale,” …More
Much has been written about the purchase habits of millennials in recent years, but they still represent only 40 percent of craft beer drinkers. As brewers and distributors, it is critical we continue marketing effectively …More
Data Shows the Seal Resonates with Consumers Brewers Association research shows that many beer lovers cannot distinguish true small and independent craft brands from Big Beer acquired brands. Many mistakenly think those beers are still independent. Beer …More
Launched a mere 11 months ago by the Brewers Association, the independent craft brewer seal has spurred a fundamental shift in the craft beer movement. The demand to show and know if a brewery is …More
As someone working in small and independent craft beer, you’re no stranger to the new independent craft brewer seal. But what about beer lovers? After all, this seal is about communicating to them. Do beer lovers …More
American Craft Beer Week (May 14-20, 2018) is upon us. For the past 13 years, the Brewers Association Craft Beer Program has organized a national celebration dedicated to highlighting our small and independent craft brewers. …More
Great American Beer Bars 2018 is published, and it has good news for small and independent brewers. The annual list first launched in 2012 as a project published by CraftBeer.com, the Brewers Association’s website for …More
In less than eight months, more than 3,000 craft brewing companies—representing more than 6,000 craft brewing locations in the U.S.—have signed on to use the independent craft brewer seal. Simply amazing! Reaching this milestone is …More
Seasonal beers have been a driver of new drinkers, excitement, and innovation in the craft beer segment for 25 years. 2017 was a tough year for some brands and beer segments, leading some to believe …More