Communicating Craft

Guild Leaders Predict 2016 Trends

Predictions: Everyone loves them, especially because sometimes they turn out to be right! If I was a betting woman, I’d put my money on predictions from those most closely connected to today’s small brewers. Call …More

Brewers Association

Telling Your Story: The Power of PR

This article was originally published in the September/October Sales & Marketing issue of The New Brewer—a bi-monthly journal published by the Brewers Association. By Abby Berman Imagine this scenario: You open up the New York Times to read Eric …More

Brewers Association

How Are You Communicating Shelf Life?

Freshness matters. Distributors, retailers and beer lovers all expect brewers to establish shelf life estimates for each of their brands. Doing so is not only important to the reputation of beer as a beverage, but also …More

Brewers Association

Two Important Steps for Proper Beer Presentation

The U.S. has unfortunately fallen behind other countries in terms of beer presentation. Small and independent craft brewers devote a lot of time, effort and resources to make the best possible beer for consumers. Ingredients …More

Brewers Association