Communicating Craft

The Importance of Defining Small and Independent

American Craft Beer Week (May 16-22) is upon us. For the past 11 years, the Brewers Association Craft Beer Program has organized a national celebration dedicated to highlighting our small and independent craft brewers. Events …More

Brewers Association

7 Tips to Improve Your Press Release Emails

By Abby Berman Cohen It’s always exciting for me to see news from Brewers Association members. A new beer. A fun event. An April Fool’s joke. I’ve found myself on many breweries’ distribution lists for press releases. …More

Brewers Association

Guild Leaders Predict 2016 Trends

Predictions: Everyone loves them, especially because sometimes they turn out to be right! If I was a betting woman, I’d put my money on predictions from those most closely connected to today’s small brewers. Call …More

Brewers Association

Telling Your Story: The Power of PR

This article was originally published in the September/October Sales & Marketing issue of The New Brewer—a bi-monthly journal published by the Brewers Association. By Abby Berman Imagine this scenario: You open up the New York Times to read Eric …More

Brewers Association