Communicating Craft

Independent Craft Brewer Seal Has Momentum

Since its release on June 27, the Brewers Association’s (BA) new independent craft brewer seal is garnering a great deal of attention. As your association, we are very excited to confirm that many in the …More

Brewers Association

Identifying Independent Beer: Why it Matters

Well-known symbols help deliver important messages quickly. With a desire to drive awareness, preference, and sales of beer from small, independent U.S. craft brewers, the seal was born.

Brewers Association

Vetting Interview Opportunities

By Abby Cohen With today’s proliferation of media, traditional news outlets aren’t the only journalists in town any more. Brands are increasingly becoming publishers, offering their own content that helps tell their story. Marketers are leveraging sponsored …More

Brewers Association

6 Ways to Refresh Your Brewery

Even if things are running smoothly, there are always adjustments that can improve the day-to-day experience for guests and staff.

Brewers Association

How CraftBeer.com Can Help Promote Your Brewery

CraftBeer.com: have you heard of it? Have you visited it? Have you used it to promote your brewery or beers? CraftBeer.com is the Brewers Association’s beer lover-facing website, focused on telling the stories of small and …More

Brewers Association