Communicating Craft

Communicating Craft articles help educate craft brewers, distributors and retailers on best practices and tools to promote craft beer and craft brewers.

The Great American Beer Festival® Haze Craze

Earlier this year, a trio of juicy or hazy styles were formally incorporated into the Brewers Association Beer Style Guidelines. The 2018 Great American Beer Festival® (GABF) marks the first time “Juicy or Hazy Pale Ale,” …More

Brewers Association

The Importance of Defining Small and Independent

American Craft Beer Week (May 14-20, 2018) is upon us. For the past 13 years, the Brewers Association Craft Beer Program has organized a national celebration dedicated to highlighting our small and independent craft brewers. …More

Brewers Association

Independent Brewer Milestone: 3,000 Sign for the Seal

In less than eight months, more than 3,000 craft brewing companies—representing more than 6,000 craft brewing locations in the U.S.—have signed on to use the independent craft brewer seal. Simply amazing! Reaching this milestone is …More

Brewers Association