More than 4,000 craft breweries have signed on to use the independent craft brewer seal today. Learn more about the many milestones it reached in 2018.
Communicating Craft articles help educate craft brewers, distributors and retailers on best practices and tools to promote craft beer and craft brewers.
Although much of the press in the past year has focused on headwinds, the craft beer category may actually be in a much more positive position than many people realize.
With more than 6,700 breweries and more opening every day, we all must focus on the experience we're providing to our visitors. What makes you unique and sets you apart from the brewery down the street?
Here are three major shifts in the beer industry that may reshape the role sales and marketing should play going forward.
Coasters, also known as Bierdeckel or beer mats, are among the oldest and most ubiquitous forms of POS—and may be the most taken for granted.
"That's Independence You're Tasting" is here. Find out ways you can spread the news about the campaign and help beer lovers #SeektheSeal!
Earlier this year, a trio of juicy or hazy styles were formally incorporated into the Brewers Association Beer Style Guidelines. The 2018 Great American Beer Festival® (GABF) marks the first time “Juicy or Hazy Pale Ale,” …More
Much has been written about the purchase habits of millennials in recent years, but they still represent only 40 percent of craft beer drinkers. As brewers and distributors, it is critical we continue marketing effectively …More
Data Shows the Seal Resonates with Consumers Brewers Association research shows that many beer lovers cannot distinguish true small and independent craft brands from Big Beer acquired brands. Many mistakenly think those beers are still independent. Beer …More
Launched a mere 11 months ago by the Brewers Association, the independent craft brewer seal has spurred a fundamental shift in the craft beer movement. The demand to show and know if a brewery is …More