Communicating Craft

Communicating Craft articles help educate craft brewers, distributors and retailers on best practices and tools to promote craft beer and craft brewers.

The Importance of Defining Small and Independent

American Craft Beer Week (May 14-20, 2018) is upon us. For the past 13 years, the Brewers Association Craft Beer Program has organized a national celebration dedicated to highlighting our small and independent craft brewers. …More

Brewers Association

Independent Brewer Milestone: 3,000 Sign for the Seal

In less than eight months, more than 3,000 craft brewing companies—representing more than 6,000 craft brewing locations in the U.S.—have signed on to use the independent craft brewer seal. Simply amazing! Reaching this milestone is …More

Brewers Association

How Storytelling Can Help Your Brewery

If you own a brewery, have you thought about your story: Who are you? What makes your brewery, your people, your story stand out? No two breweries are alike. You might brew similar beers, or even …More

Brewers Association