Communicating Craft

How CraftBeer.com Can Help Promote Your Brewery

CraftBeer.com: have you heard of it? Have you visited it? Have you used it to promote your brewery or beers? CraftBeer.com is the Brewers Association’s beer lover-facing website, focused on telling the stories of small and …More

Brewers Association

Embracing Diversity in the Beer Biz

The question of diversity in beer comes up again and again. Admittedly, it’s not an easy topic to navigate, both factually and emotionally. With the groups under the diversity umbrella representing multiple factions including ethnicity, …More

Brewers Association

Travelocity Debuts New Beer Tourism Index

Beercations Are Booming Beer tourism is a big deal. We estimate that in 2014, more than 10 million people toured small and independent craft breweries. That’s a lot of brewery tours. Just search “beercations” and you’ll …More

Brewers Association

Brewer Delivers Important Message to the Media

Prior to the Friday session of the Great American Beer Festival® (GABF), the Brewers Association hosted a press conference. On behalf of small and independent craft brewers and the Brewers Association Board of Directors, Scott Metzger shared …More

Brewers Association

Dissecting Craft Brewer Data

So much has changed in the world of America’s small and independent craft brewers since I became the Brewers Association (BA) craft beer program director in 2007. The segment has grown exponentially as the total …More

Brewers Association

The Importance of Defining Small and Independent

American Craft Beer Week (May 16-22, 2016) is upon us. For the past 11 years, the Brewers Association Craft Beer Program has organized a national celebration dedicated to highlighting our small and independent craft brewers. …More

Brewers Association