Communicating Craft

Communicating Craft articles help educate craft brewers, distributors and retailers on best practices and tools to promote craft beer and craft brewers.

Independent Brewer Milestone: 3,000 Sign for the Seal

In less than eight months, more than 3,000 craft brewing companies—representing more than 6,000 craft brewing locations in the U.S.—have signed on to use the independent craft brewer seal. Simply amazing! Reaching this milestone is …More

Brewers Association

How Storytelling Can Help Your Brewery

By Jess Baker If you own a brewery, have you thought about your story: Who are you? What makes your brewery, your people, your story stand out? No two breweries are alike. You might brew similar beers, …More

Brewers Association

Independent Craft Brewer Seal Has Momentum

Update February 24, 2018: 3,033 brewing companies representing more than 75% of U.S. craft brewer volume have signed on! Since its release on June 27, the Brewers Association’s (BA) new independent craft brewer seal is garnering …More

Brewers Association