G4 Collaborates with Alliance Partners at Craft Brewers Conference Booth Activation and Giveaways Emphasize the Value of Cooperative Suppliers

Portland, Oregon, April 15, 2024 – At Craft Brewers Conference (CBC) last year in Nashville, Tennessee, G4 Kegs (G4) announced the launch of their G4 Kegs Alliance (Alliance). It’s a referral program among cooperative suppliers, where mutually-shared customers reap the benefits when Alliance partners refer business to each other. G4 leverages these organic relationships to boost the promotional impact of all brands involved, and they’re demonstrating that at CBC this year, in Las Vegas. 

For the first time, G4 is sharing a booth at CBC, and they’ve picked one of their strongest Alliance partners to cohabitate with, Coldbreak—the industry’s leading manufacturer of professional jockey boxes. Both suppliers will be together on the BrewExpo America trade show floor, at booth #1537.

In addition to their flagship models, Coldbreak will be promoting their ColdOne Portable Kegerator, which went viral on social media last summer and uses G4’s two-gallon “Greg” keg exclusively. G4, will continue to showcase their portfolio of stainless steel kegs and flexible financing options, complemented by personalized service from their Keg Consultants. G4 will also be offering a discount of $7 off per keg on all sizes (with no minimums) for anyone purchasing on-site. 

Together, G4 and Coldbreak will be giving away one ColdOne Ultimate Bundle—including two G4 Gregs—each day of the trade show (a value of over $800/each). In addition, G4 is supporting two other Alliance partners, Arryved and ABS Commercial, in their Jackpot Giveaway, with a contribution of four 1/2 barrels as part of more than $16,000 in prizes. Attendees can enter both promotions at G4 and Coldbreak’s booth, #1537.

First things last! CBC in Vegas wouldn’t be official without a proper pre-conference soiree. G4 is a participating sponsor of Craft Beer Professionals’ Welcome to Vegas Party. The event is Sunday, April 21, 7:00-9:00 p.m. at dual locations in the Arts District downtown, Able Baker Brewing and HUDL Brewing Company. The first beer is on G4 for any guests who RSVP at g4kegs.com/2024-events. Those who attend will receive a G4/Coldbreak co-branded playing card “flyer” that can be redeemed at their booth for an additional entry into their giveaway.

Media Assets Download a copy of this press release, brand logos, and images: https://tinyurl.com/g4-kegs-cbc-2024-pr-assets.

About G4 Kegs G4 Kegs, headquartered in Tualatin, OR, is the largest American and independently-owned stainless steel keg supplier for commercial producers in the beverage alcohol industry. With warehouses on the East and West Coast, shipping is convenient and cost effective. G4 also offers custom keg decoration, lease-to-own options with flexible financing terms, personal customer service from a dedicated Keg Consultant, and a generous referral program as part of the G4 Kegs Alliance. Elevate your craft. g4kegs.com 

About Coldbreak Coldbreak, in Grand Rapids, MI, engineers and manufacturers commercial-grade jockey boxes—with optional, customized branding—for producers and all-in-one kegerators for enthusiastic consumers. Their portable draft beverage systems dispense without electricity, making them the essential piece of equipment for events, satellite bars, and catering occasions. The perfect pour. Anywhere. Every time. coldbreakusa.com