- Flamin’ Hot Cheetos creator and PepsiCo executive Richard Montañez to deliver keynote
- Early bird registration begins December 3
The Craft Brewers Conference® (CBC), presented by the Brewers Association, offers brewers concentrated and affordable brewing education to improve brewery quality and performance. America’s largest annual craft brewing industry gathering assembles 13,000 attendees to participate in more than 96 different seminars, featuring thought leaders in the beer and business worlds. This year, CBC will also serve as the home to the World Beer Cup®, known as the “Olympics of Beer,” the most prestigious biennial beer competition in the world.
BrewExpo America®, the only industry trade show that serves brewpubs, taprooms, breweries, and wholesalers, brings together more than 1,000 exhibitors all in one location to provide an opportunity to develop business relationships.
PepsiCo executive Richard Montañez will deliver this year’s keynote. The Los Angeles native started his PepsiCo career at Frito-Lay as a janitor when he came up with the idea for Flamin’ Hot Cheetos. His spicy creation, inspired by the flavors of his community, revitalized the brand and became a billion-dollar business. Montañez rose from janitor to Vice President of Multicultural Sales & Community Activation. Montañez is known for his visionary leadership, ability to innovate and his commitment to diversity. Fox Searchlight Films is set to release a film based on Montañez’s life called “Flamin’ Hot.”
Henry B. Gonzalez Convention Center
900 E. Market Street
San Antonio, Texas 78205
April 19-22, 2020
World Beer Cup Award Ceremony: April 22, 2020
Early BirdRegistration Opens December 3, 2019
Early Bird Registration Closes February 6, 2020
Media interested in attending and covering the 2020 Craft Brewers Conference & BrewExpo America and World Beer Cup must apply for press credentials beginning Dec. 3.
Contact: Jenelle Scott (on behalf of the Brewer’s Association) 970-963-4873 x224
About the Brewers Association
The Brewers Association (BA) is the not-for-profit trade association dedicated to small and independent American brewers, their beers and the community of brewing enthusiasts. The BA represents 5,000-plus U.S. breweries. The BA’s independent craft brewer seal is a widely adopted symbol that differentiates beers by small and independent craft brewers. The BA organizes events including the World Beer Cup®, Great American Beer Festival®, Craft Brewers Conference® & BrewExpo America®, SAVOR™: An American Craft Beer & Food Experience, Homebrew Con™, National Homebrew Competition and American Craft Beer Week®. The BA publishes The New Brewer® magazine, and Brewers Publications® is the leading publisher of brewing literature in the U.S. Beer lovers are invited to learn more about the dynamic world of craft beer at CraftBeer.com® and about homebrewing via the BA’s American Homebrewers Association® and the free Brew Guru® mobile app. Follow us on Facebook, Twitter and Instagram.
The Brewers Association is an equal opportunity employer and does not discriminate on the basis of race, color, national origin, gender, religion, age, disability, political beliefs, sexual orientation, or marital/familial status. The BA complies with provisions of Executive Order 11246 and the rules, regulations, and relevant orders of the Secretary of Labor.