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Off-Premise Sales

This section is all about selling your beer outside your brewery. Learn best practices for getting your beer brands into the off-premise market.

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Much Ado About Seltzer seltzer insights hero

Much Ado About Seltzer

Seltzer has skyrocketed. Some of that boost can be explained by the pandemic shifting volume into off-premise, but it appears there may be a lot more going on.Read More

Link to author biography
President & CEO

Bart Watson, president and chief executive officer for the Brewers Association, is a stats geek, beer lover, and Certified Cicerone. He holds a PhD from the University of California, Berkeley, where in addition to his dissertation, he completed a comprehensive survey of Bay Area brewpubs one pint at a time. You can follow him on X, formerly known as Twitter, @BrewersStats.

See Bart Watson's Articles

2020 Midyear Craft Beer Trends 2020 mid year data sets3

2020 Midyear Craft Beer Trends

The first half of 2020 has been like no other for the craft brewing community. Here's a recap of the data we've gathered so far this year.Read More

Link to author biography
President & CEO

Bart Watson, president and chief executive officer for the Brewers Association, is a stats geek, beer lover, and Certified Cicerone. He holds a PhD from the University of California, Berkeley, where in addition to his dissertation, he completed a comprehensive survey of Bay Area brewpubs one pint at a time. You can follow him on X, formerly known as Twitter, @BrewersStats.

See Bart Watson's Articles

Are Americans Drinking More? Probably Not. retail beer sales2

Are Americans Drinking More? Probably Not.

Are Americans really drinking more? The answer: possibly a tiny bit, but these answers are much less clear than many articles have made them out to be.Read More

Link to author biography
President & CEO

Bart Watson, president and chief executive officer for the Brewers Association, is a stats geek, beer lover, and Certified Cicerone. He holds a PhD from the University of California, Berkeley, where in addition to his dissertation, he completed a comprehensive survey of Bay Area brewpubs one pint at a time. You can follow him on X, formerly known as Twitter, @BrewersStats.

See Bart Watson's Articles

Brewery Sales Dropping Sharply, Many Set to Close BA20 COVID 19 1200x628 4

Brewery Sales Dropping Sharply, Many Set to Close

Last week, the Brewers Association launched a second survey designed to gauge the impact the current crisis on small brewers. Here are the results.Read More

Link to author biography
President & CEO

Bart Watson, president and chief executive officer for the Brewers Association, is a stats geek, beer lover, and Certified Cicerone. He holds a PhD from the University of California, Berkeley, where in addition to his dissertation, he completed a comprehensive survey of Bay Area brewpubs one pint at a time. You can follow him on X, formerly known as Twitter, @BrewersStats.

See Bart Watson's Articles

Becoming a “Best Supplier” ā€“ The Value of Mutually Beneficial Partnerships Mad Tree Best Supplier

Becoming a “Best Supplier” ā€“ The Value of Mutually Beneficial Partnerships

MadTree Brewing sent a survey to distributors to identify the things that a supplier can provide. Eight key areas were compiled from the feedback.Read More

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Brewers Association

The Marketing Development Committee works to build awareness for the vitality of the craft beer segment through media and vehicles such as tradeshows, publications, sell sheets, and events. The member-run committee creates opportunities for independent brewers to meet chain buyers and distributors, provides educational and sales tools for distributors and retailers to continue to build craft, and creates initiatives to profitably and responsibly grow the share of craft in all retail classes of trade.

See Market Development Committee's Articles

Analyzing 2019 Midyear Craft Brewing Growth 2019 mid year feature

Analyzing 2019 Midyear Craft Brewing Growth

Brewers Association chief economist Bart Watson delves deeper into the midyear growth estimate, including the midyear survey results and other sources of data used.Read More

Link to author biography
President & CEO

Bart Watson, president and chief executive officer for the Brewers Association, is a stats geek, beer lover, and Certified Cicerone. He holds a PhD from the University of California, Berkeley, where in addition to his dissertation, he completed a comprehensive survey of Bay Area brewpubs one pint at a time. You can follow him on X, formerly known as Twitter, @BrewersStats.

See Bart Watson's Articles

Midyear Scan Data Shows Craft Drinkers Demand for New and More mid year craft scan update hero

Midyear Scan Data Shows Craft Drinkers Demand for New and More

How is craft beer doing so far in 2019? Learn what the midyear scan data shows about craft beer brand, style, and ABV trends. Read More

Link to author biography
President & CEO

Bart Watson, president and chief executive officer for the Brewers Association, is a stats geek, beer lover, and Certified Cicerone. He holds a PhD from the University of California, Berkeley, where in addition to his dissertation, he completed a comprehensive survey of Bay Area brewpubs one pint at a time. You can follow him on X, formerly known as Twitter, @BrewersStats.

See Bart Watson's Articles

Brewer & Beer Distributor Roles

Tamarron Consulting’s Independent Council Brewer/Distributor Work Product Despite the growth and excitement surrounding the craft beer segment in recent years, the beer industry continues to offer many challenges, particularly when small brewers work to establish relationships within the distributor tier. It …Read More

Displaying results 21-30 of 30