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Off-Premise Sales

This section is all about selling your beer outside your brewery. Learn best practices for getting your beer brands into the off-premise market.

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Value Quest: 2025 Packaging Trends Packaging Trends Craft Beer

Value Quest: 2025 Packaging Trends

Packaged craft beer often gets summarized in broad trend lines, but the details tell a richer story. In this annual look at packaging trends, economist Matt Gacioch breaks down how container types, pack sizes, and retail channels shifted in 2025. Cans continue to dominate but may be nearing a steady state after years of share growth. Six-packs still lead but are gradually losing share, while singles and larger formats pull consumers toward the extremes. Together, these packaging trends reveal how financially conscious drinkers are reshaping the packaged craft landscape.Read More

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mobile playlist icon CBC 2024 Sales & Distribution Seminars brewery worker transporting beer cans with forklift

CBC 2024 Sales & Distribution Seminars

With a focus on planning, partnerships, and execution, these seminars equip breweries with the knowledge and tools to stand out, grow sustainably, and succeed in both direct sales and broader industry networks.Read More

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Education Program Manager

MacKenzie Staples is the education program manager for the Brewers Association. In addition to managing the resources and articles on BrewersAssociation.org, she organizes the seminars for the Craft Brewers Conference® (CBC), curates the webinars in the BA Collab Hour series, and serves as the staff liaison for the CBC Seminar Subcommittee. She is originally from Texas where she fell in love with craft beer, and is proud to say that she has visited over 800 U.S. small and independent craft breweries.

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Two Looks at Craft Prices and Elasticities man pouring draught beer in brewery

Two Looks at Craft Prices and Elasticities

Craft pricing is a hot topic in recent years. What can two data sets tell us about craft pricing and what your optimal strategy should be?Read More

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President & CEO

Bart Watson, president and chief executive officer for the Brewers Association, is a stats geek, beer lover, and Certified Cicerone. He holds a PhD from the University of California, Berkeley, where in addition to his dissertation, he completed a comprehensive survey of Bay Area brewpubs one pint at a time. You can follow him on X, formerly known as Twitter, @BrewersStats.

See Bart Watson's Articles

Recap of 2023 Craft Beer Packaging Trends close up of canned beers packaged in yellow 15-pack

Recap of 2023 Craft Beer Packaging Trends

Take a deep dive into craft packaging in 2023 using scan data from both Circana and NIQ to understand the current facts and trends.Read More

Link to author biography
President & CEO

Bart Watson, president and chief executive officer for the Brewers Association, is a stats geek, beer lover, and Certified Cicerone. He holds a PhD from the University of California, Berkeley, where in addition to his dissertation, he completed a comprehensive survey of Bay Area brewpubs one pint at a time. You can follow him on X, formerly known as Twitter, @BrewersStats.

See Bart Watson's Articles

New BA Member Benefit: 3 Tier Beverages and Nielsen IQ Dashboard BA Tier Dashboard x

New BA Member Benefit: 3 Tier Beverages and Nielsen IQ Dashboard

In partnership with 3 Tier Beverages, the Brewers Association is pleased to announce a new syndicated data dashboard from Nielsen IQ.Read More

Link to author biography
President & CEO

Bart Watson, president and chief executive officer for the Brewers Association, is a stats geek, beer lover, and Certified Cicerone. He holds a PhD from the University of California, Berkeley, where in addition to his dissertation, he completed a comprehensive survey of Bay Area brewpubs one pint at a time. You can follow him on X, formerly known as Twitter, @BrewersStats.

See Bart Watson's Articles
Displaying results 1-10 of 30