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Off-Premise Sales

This section is all about selling your beer outside your brewery. Learn best practices for getting your beer brands into the off-premise market.

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Displaying results 1-10 of 11

Rising to the Occasion: Positioning NA Beer Deschutes NA Beer cheers with desert background

Rising to the Occasion: Positioning NA Beer

Many makers of low- and no-alcohol beverages are positioning their products around the when, where, and why. Read More

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First published in 1983 to help commercial start-up breweries find their way during the early days of the craft beer revolution, The New Brewer has evolved along with the maturing craft brewing industry. Today, the magazine offers practical insights and advice for American craft breweries ranging in production from fewer than 100 barrels per year up to six million barrels.

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Value Quest: 2025 Packaging Trends Packaging Trends Craft Beer

Value Quest: 2025 Packaging Trends

Packaged craft beer often gets summarized in broad trend lines, but the details tell a richer story. In this annual look at packaging trends, economist Matt Gacioch breaks down how container types, pack sizes, and retail channels shifted in 2025. Cans continue to dominate but may be nearing a steady state after years of share growth. Six-packs still lead but are gradually losing share, while singles and larger formats pull consumers toward the extremes. Together, these packaging trends reveal how financially conscious drinkers are reshaping the packaged craft landscape.Read More

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Staff Economist

Matt Gacioch (he/him), staff economist for the Brewers Association, helps members make sense of the data that enable their businesses to thrive. He brings experience from market analytics, brewery operations, and consulting, along with an MBA, MS, and BS from the University of Michigan. Follow him on Instagram @craft_econ

See Matt Gacioch's Articles

How Much Does THC Take from Beer? Cannabis leaf with beer in glassware

How Much Does THC Take from Beer?

In recent years, THC has been often blamed for beer’s declines. But what does the data actually show? By comparing state shipment trends across recreational cannabis and hemp-derived THC markets, we take a closer look at whether THC substitution is meaningfully impacting beer.Read More

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Staff Economist

Matt Gacioch (he/him), staff economist for the Brewers Association, helps members make sense of the data that enable their businesses to thrive. He brings experience from market analytics, brewery operations, and consulting, along with an MBA, MS, and BS from the University of Michigan. Follow him on Instagram @craft_econ

See Matt Gacioch's Articles

Debunking Franchise Law Myths pallets of beer cans

Debunking Franchise Law Myths

Franchise laws impact thousands of small and independent brewers nationwide, yet misconceptions persist. In this article we highlight five of the biggest myths about the brewer-distributor relationship.Read More

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Dr. J Jackson-Beckham is an author, speaker, and vocal advocate for the craft beverage community. After being named the Brewers Association’s first Equity & Inclusion Partner in 2018, she went on to lead both its Diversity, Equity & Inclusion department, and its Member Resources team until 2025. Today, she continues to support the industry as an independent thought leader and changemaker.

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A Good Time To Be Single: 2024 Packaging Trends single beer can on blue background

A Good Time To Be Single: 2024 Packaging Trends

Explore what happened in packaged craft beer in the last year, from the evolution of package types to trends by channel to pricing.Read More

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Staff Economist

Matt Gacioch (he/him), staff economist for the Brewers Association, helps members make sense of the data that enable their businesses to thrive. He brings experience from market analytics, brewery operations, and consulting, along with an MBA, MS, and BS from the University of Michigan. Follow him on Instagram @craft_econ

See Matt Gacioch's Articles

mobile playlist icon CBC 2024 Sales & Distribution Seminars brewery worker transporting beer cans with forklift

CBC 2024 Sales & Distribution Seminars

With a focus on planning, partnerships, and execution, these seminars equip breweries with the knowledge and tools to stand out, grow sustainably, and succeed in both direct sales and broader industry networks.Read More

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Education Program Manager

MacKenzie Staples is the education program manager for the Brewers Association. She organizes all educational programming for the Craft Brewers Conference® (CBC). She is originally from Texas where she fell in love with craft beer, and is proud to say that she has visited over 1,000 U.S. small and independent craft breweries.

See MacKenzie Staples's Articles

Regional Trends in Styles and Production range of beer styles in various glassware

Regional Trends in Styles and Production

Step away from national averages and join us as we journey into your local context. This post explores the statistics behind variations in craft style sales and production by region, division, and state.Read More

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Staff Economist

Matt Gacioch (he/him), staff economist for the Brewers Association, helps members make sense of the data that enable their businesses to thrive. He brings experience from market analytics, brewery operations, and consulting, along with an MBA, MS, and BS from the University of Michigan. Follow him on Instagram @craft_econ

See Matt Gacioch's Articles

Two Looks at Craft Prices and Elasticities man pouring draught beer in brewery

Two Looks at Craft Prices and Elasticities

Craft pricing is a hot topic in recent years. What can two data sets tell us about craft pricing and what your optimal strategy should be?Read More

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President & CEO

Bart Watson, president and chief executive officer for the Brewers Association, is a stats geek, beer lover, and Certified Cicerone. He holds a PhD from the University of California, Berkeley, where in addition to his dissertation, he completed a comprehensive survey of Bay Area brewpubs one pint at a time. You can follow him on X, formerly known as Twitter, @BrewersStats.

See Bart Watson's Articles
Displaying results 1-10 of 11