Shannon Carter

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What’s your current position at your brewery, and how did you get started in the craft brewing industry?

I am president of Shannon Brewing Company in Keller, Texas. My grandfather was a brewer in Ireland, so beer and brewing are in my blood. I have been brewing most of my adult life and can’t think of anything I would rather do.

What’s new at Shannon Brewing?

We recently released Blackberry Crystal Wheat, a very drinkable Kristallweizen. The base beer is infused with real blackberry fruit, giving it a wonderful blackberry flavor and a beautiful purple color.

What’s the best part of being a part of the craft brewing community?

The camaraderie. The brewing industry is competitive but not like other businesses. We all want to win in the marketplace but we also celebrate each other’s accomplishments.

Name a favorite food and beer pairing.

Cheese. We recently had a beer and rare cheese pairing at the brewery. We are going to do that again soon, right after our beer and smoked meat pairing!

What’s your biggest accomplishment unrelated to your job?

I have an amazing wife of 20 years who supports me in this crazy business, and two beautiful daughters who make every day a joy.

What’s your favorite beer that your brewery does not produce?

We host a couple homebrew competitions every year. I am always blown away by the ingenuity and passion of these homebrewers, plus the beer is often very nice.

What’s the most memorable travel destination where you’ve had a chance to sample the local beer?

I have had the opportunity to travel throughout Ireland numerous times and have developed some great relationships with breweries there. My two favorite local beers are the Russian Imperial Stout from White Gypsy Brewery and Carraig Dhubh (porter) from West Kerry Brewery.

What do you like to do in your time away from the brewery?

I have been a competitive (relative term) soccer player all my life. Playing soccer is a great release and we usually get to have a pint after.

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