Ray Goodrich

What’s your current position at your brewery, and how did you get started in the craft brewing industry?

I’m the marketing director at Foothills Brewing in Winston-Salem, N.C. I’ve always loved craft beer, so after several years as a Fox Sports producer, I used my content creation background to get a craft beer marketing job.

What’s new at Foothills Brewing?

We invented a unique series that capitalizes on craft beer’s focus on community. Each month we brew a different IPA themed with a need within our community. The name of the beer reflects the need, and we donate a portion of sales to an organization that services that need. Our first beer in the series was called Domicile, brewed to bring awareness to homelessness and the need for affordable housing.

What’s the best part of being a part of the craft brewing community?

The “coopetition”—the way the craft beer community supports and nurtures the success of its own. We are as passionate about #NCbeer as a whole as we are about Foothills beer.

Name a favorite food and beer pairing.

North Carolina barbecue with a Hoppyum IPA.

What’s your biggest accomplishment unrelated to your job?

Running seven marathons—including two in one week.

What’s your favorite beer that your brewery does not produce?

There’s a very small brewery in a very small town here in North Carolina: Innovation Brewing in Sylva. They make incredible IPAs and pale ales; their Hoppy Camper is delicious.

What’s the most memorable travel destination at which you’ve had a chance to sample the local beer?

My (new) wife and I just honeymooned in Turks and Caicos. We thought we were going to have to forego craft beer for a week, but the main island has a brewery called Turk’s Head. Their Down Da Road IPA is full of Cascade hops and is pretty fantastic.

What do you like to do in your time away from the brewery?

My wife shares both my penchant for craft beer and my sense of wanderlust, so we are going to spend a lot of time traveling to different breweries. I also just became an instant dad to four kids, all of whom are athletic, so watching soccer/lacrosse/swimming just became part of my weekly leisure time. I did successfully put a ponytail in my five-year-old’s hair recently. That made my day.


Submit Your Member Profile

The Brewers Association would like to recognize as many small and independent U.S. craft brewers as possible, from bottling line technicians to brewers and CEOs. Submit your profile today!