Jose Herrera

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What’s your current position at your brewery, and how did you get started in the craft brewing industry?

I currently work in sales, marketing, distributor relations, event management, and business development [at Islamorada Beer Company in Islamorada, Fla.] My friends had been homebrewing for a while and they asked me to come on board when they opened Islamorada Beer Company. I’ve been around the business for almost two years.

What’s new at Islamorada Beer?

We started out contract brewing with Thomas Creek and are very excited to announce that we will begin the process of opening up our 30-bbl brewhouse in Fort Pierce, Fla. in February. We purchased two 25,000-square-foot buildings that are centralized in Florida for easy distribution. We will also be contract brewing for smaller places in Florida.

What’s the best part of being a part of the craft brewing community?

The people, 100 percent. We have met some wonderful friends. The guys from Big Storm, 3 Daughters, Gravity Brewlab, Barrel of Monks, Barley Mow, and Saltwater Brewery have been nothing but great to me. They welcomed us with open arms.

Name a favorite food and beer pairing.

We are from the Florida Keys and we love our fresh fish. Our Sandbar Sunday (American wheat ale) paired with a fish dish from any restaurant in the Florida Keys is the best.

What’s your biggest accomplishment unrelated to your job?

I helped raise money to build a baseball field for handicapped children in Delray Beach, Fla.

What’s your favorite beer that your brewery does not produce?

This is a tough one! I would have to go with Le Freak by Green Flash.

What do you like to do in your time away from the brewery?

I really do not spend a lot of time of away from the brewery, but I love sports and fantasy football.

What’s the most memorable travel destination at which you’ve had a chance to sample the local beer?

Thailand, because the people there have so many different spices. They cook food and make beer with a lot of love and respect.



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