Catherine Wellever

What’s your current position at your brewery, and how did you get started in the craft brewing industry?

I am the art director and brand manager at Springfield Brewing Company in Springfield, Mo. I concept, create, and design beer labels. However, I am much more than just a label maker—I order, design, manage, and inventory everything with our company logo on it. My most fulfilling duty is package design. Most of the time, I’m given the style of a beer and it’s my job to help name that beer, come up with a concept for imagery, execute the design, and create beer labels, six-pack carriers, custom chalkboard art, point of sale materials, and promotional items. I started in 2004 serving at the brewpub while getting my BFA in graphic design at Missouri State University. In 2011 we had an ownership change and I was brought on as the head graphic designer.

What’s new at Springfield Brewing?

We just completed an expansion in our brewhouse and added six fermenters, which will triple our capacity. We are also expanding our distribution in the spring. This December, we’ll celebrate our 20 year anniversary.

What’s the best part of being a part of the craft brewing community?

Hands down, the people. Everyone I’ve met in this industry is super supportive and always welcoming. I guess that comes naturally when you make beer for a living. I’m also a member of the Pink Boots Society. I love being part of a group of some pretty rad chicks making a difference in this awesome world of beer!

Name a favorite food and beer pairing.

Stouts and chocolate. All day, every day.

What’s your biggest accomplishment unrelated to your job?

Having my two boys (five years old and three years old) and becoming a mom. It is the most fulfilling and rewarding job ever. My husband also works at the brewpub so our boys are basically growing up at a brewery. My favorite memory is when I brought them in with me to drop off a project. It was a brew day so the smell of wort filled the brewhouse. Once we walked in the doors, my five-year-old stopped and yelled, “MOM! It smells like beer! Mmm…I love that smell!” Future brewer class of 2037!

What’s your favorite beer that your brewery does not produce?

Here are my top five: Black Tuesday, The Bruery; Malefactor, Upland; Abraxas, Perennial; Bière du Pays, Side Project Cellar; and Two Hearted, Bell’s.

What’s the most memorable travel destination at which you’ve had a chance to sample the local beer?

I attended my first GABF in 2016. Talk about a surreal experience. Tasting new brews, visiting new breweries, and meeting new people: that’s what craft brewing is all about! Another favorite memory is visiting the Pacifico brewery in Mazatlán, Mexico. It was interesting to visit another country’s brewery and see the differences and similarities. The city of Mazatlán is pretty easy on the eyes, too.

What do you like to do in your time away from the brewery?

Being a mom of two littles, my favorite thing to do is spend time with my boys and the hubby. We love exploring new places in the Ozarks like caves, trails, and parks. I also enjoy mixed media art, crafting, lettering, drawing, and painting. I have an insatiable hunger to design and create things.


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