Small and Independent American Brewers Flourish in International Markets
Boulder, CO • March 24, 2015—The Brewers Association (BA)—the not-for-profit trade group representing small and independent craft brewers—today reported export growth data for the American craft beer industry in 2014. Supported by the BA’s Export Development Program (EDP), craft beer export volume increased by 35.7 percent in 2014, representing 383,422 barrels and an estimated $99.7 million.
In 2014, the fastest growing markets were Brazil, South Korea, Thailand and the United Kingdom. The strongest growth was found in Brazil, which was up 63.9 percent; Asia-Pacific region (excluding Japan), up 38.1 percent; Western Europe, up 36.6 percent; Canada, up 32.3 percent; and Japan, up 31.7 percent.
The top five markets for American craft beer remained nearly the same in 2014, with South Korea surpassing Japan for fifth place. In terms of market share, Canada accounted for 53 percent of exports, Sweden for 12 percent, the United Kingdom for 10.7 percent, Australia for 5.1 percent, and Korea for 3.4 percent.
“Small and independent brewers are spreading the culture and community of craft beer around the globe,” said Bob Pease, chief executive officer, Brewers Association. “Beer drinkers internationally are embracing the innovation and flavors offered by American craft brewers. The Brewers Association is pleased to assist our members with increasing their access to markets abroad.”
The EDP, which generates exposure for American craft beer through trade shows, festivals, seminars, media outreach and competitions, among other activities, was initiated in 2004 with funds from the United States Department of Agriculture Market Access Program (USDA MAP). There are now approximately 80 small and independent brewers exporting their beers from the U.S., by EDP estimates.
Contact: Abby Berman (on behalf of the Brewers Association), 646-695-7044
About the Brewers Association
The Brewers Association is the not-for-profit trade association dedicated to small and independent American brewers, their beers and the community of brewing enthusiasts. The Brewers Association (BA) represents more than 70 percent of the brewing industry, and its members make more than 99 percent of the beer brewed in the U.S. The BA organizes events including the World Beer Cup®, Great American Beer Festival®, Craft Brewers Conference & BrewExpo America®, SAVOR℠: An American Craft Beer & Food Experience, AHA National Homebrewers Conference, National Homebrew Competition and American Craft Beer Week®. The BA publishes The New Brewer magazine and its Brewers Publications division is the largest publisher of contemporary and relevant brewing literature for today’s craft brewers and homebrewers.