Seltzer has exploded and BA chief economist Bart Watson thinks they're here to stay. Here's the data on what this means for your brewery.
Hard Seltzers and Small Brewers
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Written By
Bart Watson
, Vice President of Strategy & Chief Economist
Vice President of Strategy & Chief Economist
Bart Watson, Vice President of Strategy & Chief Economist for the Brewers Association, is a stats geek, beer lover, and Certified Cicerone®. He holds a PhD from the University of California, Berkeley, where in addition to his dissertation, he completed a comprehensive survey of Bay Area brewpubs one pint at a time. You can follow him on X, formerly known as Twitter, @BrewersStats.
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