The Brewers Association (BA) developed position statements on the following issues:
Transparency in Labeling
Transparency in Brewer-Distributor Relationships
Independent Three-Tier Beer Distribution System
Brewery Direct to Customer Sales
The BA believes the American consumer should have access to the widest range of domestically produced beers made available by licensed breweries.
The BA recognizes that not all beers have adequate sales levels to find distribution on retailers’ shelves or wholesalers’ warehouses. In such situations, consumers may be willing to go to the brewery premises to find beers not readily available through normal distribution channels.
The success or failure of a beer should depend on consumer demand, rather than on artificial barriers to distribution. BA supports state laws that respect and enhance consumer choice in the marketplace. BA believes that to provide the greatest ongoing choice for consumers, small brewers should have the right to sell beer directly to qualified consumers.
For Small Packaging Breweries
The ability to sell beer directly to qualified consumers from a packaging/bottling brewery’s premise would enhance customer loyalty and help increase sales within the three tier distribution system. Such right is not intended to bypass the three tier distribution.
For Small Brewery-Restaurants/Brewpubs
Granting brewery-restaurants/brewpubs the right to offer closed and sealed containers of their company’s on premise brewed beer for off premise consumption is an effective means of engendering brand loyalty and improving customer relations and service. Such capability is not intended to bypass the distribution of bottled, canned or prepackaged beer within the three tier distribution system.
Alcohol Content in Beer
The BA believes the American beer drinker should have access to the widest range of domestically brewed beers made available by licensed breweries. The BA advocates for and supports state laws and regulatory protocols which expand beer drinker choice in the American marketplace. The accessibility of diverse American beer styles should reflect demand for these beers from responsible beer drinkers, and should not be restricted through artificial barriers to market entry.
BA believes that to provide the greatest ongoing choice for American beer drinkers, consistent with historical brewing tradition and beer’s valued role in American food and beverage culture, brewers should have the right to offer beers of varying alcohol content and not be restricted by limits of alcohol by volume (ABV) or alcohol by weight (ABW). Similarly, American beer drinkers should have the right to the responsible enjoyment of different beer styles with the appropriate alcohol strength without having to pay a different tax based on the alcohol content of the beer.
Franchise Laws/Access to Market
BA believes that small brewers and wholesalers should be free to establish enforceable contracts between the parties that both parties agree are fair and equitable. Franchise laws were enacted to protect wholesalers from the undue bargaining power of their largest suppliers. Applying those laws to the relationship between a small brewer and the wholesaler is unfair and against free market principles.Where franchise laws exist, the BA believes that any brewer contributing a small percentage of a wholesaler’s volume should be exempted from those laws and free to establish a mutually beneficial contract with that wholesaler. Without the leverage inherent in being a large part of a wholesaler’s business, a small brewer and wholesaler can negotiate a fair contract at arm’s length.
Talking points regarding revised BA position statement on franchise laws August 2012
Regarding the BA update of its position statement on franchise laws: The BA believes that the definition of “small percentage” is a state-by-state matter to be determined by the brewers guild of each state. In that definition of “small percentage,” the BA fully supports the efforts of state brewers guilds to protect the interests of their members.
This acknowledges that a one-size-fits-all approach is not the most sensible. For example, an exemption for a brewer representing 20 percent of a wholesaler’s volume might be an appropriate, or even desirable, goal for one state, while another solution might work perfectly well in another. Therefore, the position statement language referring to “a small percentage” was determined to be preferable to citing an exact number. In one state, “small” could be 20 percent or even more, while in another state, perhaps five percent would be appropriate. Thus, the BA recommends that brewers who represent a small percentage of a wholesaler’s volume be exempted from franchise laws, and that “small percentage” be defined within each state.