The Brewers Association Export Development Program received funds from USDA’s Emerging Markets Program earlier this year in order to commission a research study examining the Mexican craft beer market. A few U.S. craft breweries are already exporting to Mexico, and there has been recent activity within Mexico’s own craft beer industry with breweries opening more frequently and expanding rapidly.
The BA retained Imalinx, a marketing firm in Mexico, to explore the market further. The Mexico report is now available to BA Export Development Program members. It contains an executive summary and details on export opportunities and challenges, consumption, logistics, trade partners, competition, the regulatory environment and more. Contact information for some of the leading beer trade is provided in an annex. The study identifies the Mexican market as promising over the long-term, but notes that there is limited awareness of craft beer in the market, non-competitive practices from multinational brands present some barriers to entry, and the availability of cold storage is minimal. Based on these results, the EDP will focus on educating Mexican trade and media about the U.S. craft beer industry and proper storage practices. Our next activities in Mexico will occur around the Expo Cerveza trade show in Mexico City in September 2015.
Contact Mark Snyder to receive the the Mexico report or for more information on the BA Export Development Program.