The Great British Beer Festival in London started yesterday at 12 noon with attendees from the beer trade and other dignitaries.

The Brewers Association had a booth at the festival and served beers from participating members of the Export Development Program. The booth saw a steady crowd of U.S. craft beer enthusiasts and together with the USA cask booth were the busiest corner of the whole festival from opening to closing the first day.

The festival had a great atmosphere and attendees really loved the American craft beers being served. The BA’s educational guides to promote American craft beer and quality were very popular.

We were honored to have distinguished guests visit the BA booth such as Representatives for the US Embassy in London, as well as numerous trade people, including media & bloggers, wholesalers and importers from the UK, Ireland and Norway.

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Andrea Andreas Fält, BA’s American Craft Beer Ambassador

With a strong knowledge of American craft beer and held in high regard by brewers and distributors alike, Fält is charged with educating the beer community and media in Europe about the availability and quality of American craft beer.