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Advertising for a brewery can be legally complicated. In addition to the federal and state laws governing advertising generally, brewers are subject to a litany of other laws, rules, and regulations at the state, federal, and self-regulatory level. This includes general rules and guidelines governing the content of advertising, as well as the “tied house” laws, which restrict a brewer’s ability to provide things of value to retailers (i.e. bars, restaurants, liquor stores, and grocery stores). This webinar provides a roadmap for how brewers can effectively market their brands while staying in compliance with the law.
About the Speaker
Louis DiLorenzo, Associate
Davis+Gilbert LLP
Louis DiLorenzo is an attorney with Davis+Gilbert, a strategically-focused, full-service law firm in New York. As a member of the Advertising + Marketing practice group, Louis regularly advises brands and agencies of all sizes with respect to the multitudes of legal issues arising from advertising and marketing. On a daily basis, Louis reviews advertising materials, crafts sweepstakes, contests, and coupon/rebate terms, drafts and negotiates all variety of advertising-related agreements, and provides advice to clients on structuring promotional efforts in compliance with the law. Though Louis represents brands operating in every consumer-facing sector, he focuses on the alcoholic beverage industry, and regularly represents small and large suppliers in their advertising and promotions efforts, including laws and regulations specifically applicable to the alcoholic beverage industry.
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