Wisconsin Legislation Would Expand Growler Sales

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Companion legislation Senate Bill 283 and Assembly Bill 391 seek to authorize Class “A” beer retailers (those authorized to engage in the retail sale of fermented malt beverages in original containers for consumption off the licensed premises, e.g. grocery stores, liquor stores, and convenience stores) to sell beer in growlers that are filled and sealed on the retail licensed premises. The bills define “growler” as a refillable and resealable container exceeding 24 ounces in volume used to package beer for consumption away from the property where sold. The bills also authorizes a brewer, at the request of a customer, to package and sell at retail, on brewery premises or at the brewer’s off-site retail outlet, growlers of the brewer’s own beer and of other Wisconsin-made beer.