VA Advertising Item Value Cap Increase Fails

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Failing to pass committee, Senate Bill 1358 sought to provide that point of sale advertising materials provided by a manufacturer or its authorized vendor or a wholesale wine and beer licensee to a retail licensee may be made of wood or metal and increases from $40 per item to $100 per item the maximum wholesale value of such materials. The bill also provides that no wholesaler or retail licensee shall be required by agreement or otherwise to pay for such advertising materials.