TTB Issues Guidance on Category Management

Share Post

The Tax and Trade Bureau (TTB) has issued general guidance concerning promotional activities commonly associated with category management programs and whether or not these activities are lawful. TTB Ruling 2016-1, The Shelf Plan and Shelf Schematic Exception to the “Tied House” Prohibition, and Activities Outside Such Exception clarifies what is and what is not permissible with regard to shelf plans and shelf schematics.