TTB Industry Circular Addresses Social Media Advertising

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The Alcohol and Tobacco Tax and Trade Bureau (TTB) has published Industry Circular 2022-2,
Use of Social Media in the Advertising of Alcohol Beverages, which updates and supersedes Industry Circular 2013-1 to account for various new forms of social media used to advertise alcohol beverages under the provisions of the Federal Alcohol Administration Act (FAA Act) and TTB regulations. This guidance covers both required mandatory statements and prohibited practices or statements. TTB addresses nine specific forms of social media in the guidance, but cautions that the list is not meant to be all-inclusive and that the principles set out in the circular should be applied to other types of social media that have been or will be developed. The nine areas are:

  • Websites and Mobile Websites
  • Social Network Services (Facebook, LinkedIn, etc.)
  • Media Sharing Sites (Instagram, YouTube, etc.)
  • Blogs
  • Microblogs (Twitter, Tumblr, etc.)
  • Crowdsourcing/Crowdfunding Sites (Kickstarter, GoFundMe, etc.)
  • Mobile Apps
  • Links/Quick Response Codes/Augmented Reality
  • Social Media Influencers

Full details may be accessed at: Industry Circular 2022-2 – Use of Social Media in the Advertising of Alcohol Beverages