In a letter to Treasury Secretary Lew, the Brewers Association (as part of an industry coalition that includes the National Beer Wholesalers Association) requested clarification from the Alcohol and Tobacco Tax and Trade Bureau (TTB) of the federal role with respect to category management. This comes in the wake of an announcement by the grocery chain Kroger that it will form a Planogram Center of Excellence to determine shelf sets for all alcohol beverages in its stores overseen by Southern Wine & Spirits, a national wine and spirits distributor, and funded by suppliers and wholesalers. Such an approach raises concerns of possible trade practice violations, particularly prohibitions on providing a thing of value to a retailer.
Pete Johnson serves as the State & Regulatory Affairs Manager for the Brewers Association (BA). He joined the BA at its inception in 2005, having previously worked as Programs Director for the Brewers Association of America. Before coming to the small brewing industry in 2001, Pete worked for 14 years with both state and federal elected officials in Pennsylvania and Washington, D.C.See Pete Johnson's Articles