The U.S. Supreme Court has issued its opinion in the case of Jack Daniel’s Properties v. VIP Products, a litigation of interest to the Brewers Association (BA) and the alcohol beverage industry. The Supreme Court’s unanimous decision in favor of Jack Daniel’s Properties vindicated brand owners’ trademark rights and reflected the positions taken by the BA and other industry trade groups in a “friend of the court” (amicus) brief urging the Court to reverse the Ninth Circuit Court of Appeals’ prior decision.