Suit Challenging “Handmade” Claim Dismissed

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A U.S. District Court in Tallahassee, Florida has ruled against consumers who brought suit against Maker’s Mark Distillery for using the term “handmade” in marketing its Maker’s Mark bourbon whiskey. Plaintiffs claimed they relied on that characterization when purchasing the whiskey, only to find that it is actually produced in a highly mechanized process utilizing “large machines.” The court found, however, that the plaintiffs failed to state a claim on which relief could be granted due to their inability to “articulate a consistent, plausible explanation of what they understood “handmade” to mean in this context.”

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