Senate Bill 194 defines a new category of ready to drink mixed liquor beverages containing no more than 12.5 percent alcohol by volume called “mixed spirit beverages.”; requires all mixed spirit beverages, other than those distributed by the Alcoholic Beverage Control Board, to be distributed through a licensed wholesaler; and requires each importer and manufacturer of mixed spirit beverages to designate sales territories for each of its brands and enter into an exclusive franchise agreement with a licensed wholesaler for each sales territory.
RTD Definition and Distribution Addressed in AL
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Written By
Pete Johnson
, State & Regulatory Affairs Manager
State & Regulatory Affairs Manager
Pete Johnson serves as the State & Regulatory Affairs Manager for the Brewers Association (BA). He joined the BA at its inception in 2005, having previously worked as Programs Director for the Brewers Association of America. Before coming to the small brewing industry in 2001, Pete worked for 14 years with both state and federal elected officials in Pennsylvania and Washington, D.C.
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Link to author biography
Written By
Pete Johnson
, State & Regulatory Affairs Manager
State & Regulatory Affairs Manager
Pete Johnson serves as the State & Regulatory Affairs Manager for the Brewers Association (BA). He joined the BA at its inception in 2005, having previously worked as Programs Director for the Brewers Association of America. Before coming to the small brewing industry in 2001, Pete worked for 14 years with both state and federal elected officials in Pennsylvania and Washington, D.C.
See Pete Johnson's Articles
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