Retail Dispaly Modifications Sought in Missouri

House Bill 634 addresses the ability to provide retailers with non-refrigeration dispensing equipment and seeks to increase dollar limits relating to retail displays and advertising. Currently, a distiller, wholesaler, winemaker, or brewer may give or sell product displays to a retail business if the total value of such displays does not exceed $300 per brand, per retail outlet. The bill changes this limit to $400 per brand, per retail outlet. Further, this bill changes the limit on the amount of permanent point-of-sale advertising materials that may be sold or given to a retailer from $500 to $700 per year, per brand, per retail outlet. The wholesaler or brewer may lend, give, rent, or sell, and may install or repair non-refrigeration dispensing accessories at the retail business establishment to facilitate the dispensing of draft beer. The fair market value of non-refrigeration dispensing accessories given or lent by a wholesaler or brewer to a retailer shall not exceed $1500 per calendar year. A complete record of non-refrigeration dispensing accessories given, rented, sold, installed, and loaned, and repairs and services made to a retailer shall be retained for a period of not less than three years by the wholesaler or brewer.


  1. House Bill 634

Pete Johnson serves as the State & Regulatory Affairs Manager for the Brewers Association. He joined the BA at its inception in 2005, having previously worked as Programs Director for the Brewers Association of America. Before coming to the small brewing industry in 2001, Pete worked for 14 years with both state and federal elected officials in Pennsylvania and Washington, D.C.

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