Promotional Info Posting OK’d in Washington

Share Post

Signed into law, S.B. 5394 authorizes liquor manufacturers, distributors, and their licensed representatives to post and share on their websites and social media accounts, promotional information and images, related to certain events at on-premises liquor retailers’ premises or licensed special occasion events. Requires events to feature a product of the manufacturer’s own production or a product sold by the distributor, to qualify for the authorization. Specifies that the promotional information posted and shared may include links to purchase event tickets. Specifies there is no obligation on liquor manufacturers, distributors, or their licensed representatives to post or share information, and retailers may not require the posting or sharing of information related to retailer events.

Was this article helpful?